Heritage
A house, in its own words
The story of Hamidi Oud & Perfumes traces back through the legacy of the Fakhruddin group, a family enterprise with roots spanning over five decades in the fragrance industry. Sterling Perfumes Industry, operating under the Fakhruddin Holdings umbrella, established the Hamidi brand approximately 17 years ago as a dedicated platform for non-alcoholic perfumery. The Hamid family brought generations of accumulated knowledge in scent creation, enabling the house to develop distinctive expertise in oud-based compositions. This foundation in family heritage and traditional craftsmanship positioned Hamidi as a unique presence in the market, distinguishing itself from mass-market fragrance houses. The brand's evolution from a traditional family business to a recognized luxury house reflects the careful preservation of artisanal methods while adapting to contemporary preferences. Today, Hamidi represents the pinnacle of this legacy, offering fragrances that bridge centuries-old traditions with modern luxury sensibilities. At the heart of Hamidi Oud & Perfumes lies a commitment to clarity and craft, where every fragrance tells a story of tradition meeting modern elegance. The house embraces the philosophy that true luxury resides in authenticity, selecting only the finest natural ingredients to compose its signature scents. Their approach centers on the belief that oud, with its complex and deeply resonant character, deserves to be celebrated in its purest form. This reverence for natural materials, particularly agarwood-derived oud, defines the brand's creative vision. Rather than diluting these precious components, Hamidi elevates them through careful blending with oriental warmth, creating fragrances that feel both ancient and relevant. The non-alcoholic base serves not merely as a formulation choice but as a statement of values, honoring the original methods of Arabian perfumery while ensuring longevity and depth on the skin.