Heritage
A house, in its own words
The story begins in 1870 when José Antonio Coxito Granado opened a modest apothecary on Rua da Carioca in Rio de Janeiro. The shop quickly earned a reputation for natural remedies crafted from local flora, a reputation that secured an appointment as official supplier to the Brazilian imperial court in the 1880s. By the early 20th century the Granado name appeared on military medical kits, a testament to its reliability during the First World War. In the 1930s the family expanded into personal care, launching the iconic “Bebê Tradicional” soap in 1918 and later a line of scented creams. The 1970s saw the brand modernise its packaging while preserving the original glass bottles that still carry the distinctive red label. A turning point arrived in 2005 when Granado opened its first boutique in São Paulo, inviting customers to experience the scents in a curated setting. The following decade introduced a dedicated perfume collection, beginning with the 2018 release of Fantástico Circo, a tribute to Rio’s carnival heritage. Recent years have added experimental fragrances such as Íris (2024) and Baunilha e Açafrão (2024), showing that the house continues to translate its historic DNA into contemporary olfactory narratives. Granado treats fragrance as an extension of its original pharmacy mission: to nurture the body and spirit through natural ingredients. The house believes that scent should be both functional and poetic, a principle that guides every brief. It sources botanicals from the family’s historic farm in Teresópolis, where rosemary, lavender and native citrus grow without synthetic pesticides. The brand values transparency, labeling each component and sharing the story of its origin on the bottle. Rather than chasing trends, Granado lets the character of each raw material dictate the composition, allowing the scent to evolve naturally in the wearer’s skin. Sustainability informs its decisions, from recyclable packaging to partnerships with local cooperatives that support fair wages. This approach creates a quiet confidence that the perfume does more than smell good; it connects the wearer to a lineage of Brazilian craftsmanship.