Heritage
A house, in its own words
Future Society emerged in 2023 after a decade of research by a team of molecular biologists and perfumers who shared a concern about cultural pessimism. Founder Jasmina Aganovic, a biochemist turned fragrance entrepreneur, guided the transition from laboratory to boutique. The first public collection arrived in late 2023, featuring six fragrances each named for a vanished habitat. Reviewers noted the brand’s use of DNA sequencing to infer volatile compounds from herbarium specimens. In 2024 the company partnered with a university genetics lab to refine its reconstruction pipeline, improving the fidelity of scent profiles. By 2025 the brand announced a collaboration with a climate‑science institute to explore scent as a narrative tool for environmental education. The 2026 launch of Cloud Reverie marked the first fragrance derived from atmospheric water samples, expanding the brand’s scope beyond plant material. Throughout its early years, Future Society maintained a small‑batch production model, releasing limited quantities to ensure quality control and to keep the research loop tight. The brand’s evolution reflects a commitment to scientific rigor while inviting perfume lovers to experience a speculative past. Future Society treats scent as a bridge between biology and imagination. The team believes that extinct ecosystems hold emotional resonance that modern fragrances often miss. By decoding genetic information, they aim to resurrect olfactory memories that never reached contemporary noses. The brand values transparency, publishing its methodology in scientific forums and inviting peer review. It also embraces sustainability, sourcing raw materials from cultured cells rather than wild harvests, which reduces ecological impact. Creative decisions start with a hypothesis about a plant’s aroma, followed by laboratory synthesis and blind testing. The process respects both the data and the sensory experience, allowing the final perfume to tell a story of loss, hope, and renewal. Future Society encourages collectors to view each bottle as a speculative artifact, a reminder that science can inform art in tangible ways.