Heritage
A house, in its own words
Twin sisters Britta and Carli Garsow founded Dyad Fragrance in Los Angeles, California. The brand began as a candle company in 2019, offering luxury home fragrance before the sisters made the deliberate move into personal scent. The transition to perfume marked a significant evolution for the company, arriving in 2021. That same year, Dyad introduced its first perfume oils, expanding the format options available to customers. The sisters built the brand from their Los Angeles base, developing a direct-to-consumer model that allows them to maintain control over customer relationships and product quality. The name Dyad, meaning a pair or group of two, anchors the brand's core philosophy. Each fragrance pairs two contrasting concepts, whether temporal opposites like high and low, or relational pairings like you and I. This naming convention reflects the sisters' interest in duality and balance. As a twin-founded company, the concept of pairs resonates personally and professionally. The brand grew steadily through its direct-to-consumer approach, building an audience without relying on third-party retail partnerships. By 2023, Dyad had released multiple fragrance collections under its signature plus-sign naming system, establishing a recognizable identity in the independent fragrance space. The 2024 launch of Rise + Shine brought the total collection to nine distinct scents. Dyad Fragrance operates on the principle that great fragrance should be accessible for daily use, not reserved for special occasions. The founders, Britta and Carli Garsow, built their brand around intentionality. Every formulation begins with a concept, a specific pairing of elements that defines the fragrance's character. The plus-sign naming convention makes this philosophy visible. Highs + Lows, Dusk + Dawn, East + West, and You + I each announce their paired nature upfront. This structure encourages wearers to consider how contrasting notes interact on their skin. The brand markets itself as an intentional, unique fragrance company that balances distinct elements for everyday wear. The sisters approach perfumery as a medium for exploring relationships between opposites, whether complementary or contradictory. The brand's Los Angeles base informs its aesthetic sensibility, blending California minimalism with the complexity of modern fragrance design. Dyad positions itself as an alternative to seasonal marketing cycles, creating scents that work across contexts rather than aligning with specific times of year. Their direct-to-consumer model supports this philosophy, allowing the brand to maintain pricing accessibility while delivering what they describe as intentional, balanced formulations.