The Story
Why it exists.
The beginning
Crinoline Green arrived in 2017 as And Other Stories continued its modest foray into fragrance, a path that began with the 2013 Secret Haven body mist. The label, rooted in Stockholm's editorial fashion scene, partnered with French perfumer Jérôme Epinette to craft a unisex scent that would echo its
The note philosophy here prioritizes honesty over theatre. Cotton flower was selected for its uncanny ability to smell like freshness without mimicking any single source. Green notes bring necessary contrast, preventing the composition from flattening into sweetness. Musk grounds everything, providing the warmth that makes a scent feel Intimate rather than abstract. Tog ether, these choices produce something that functions less like perfume and more like an enhanced sense of self, a clean feeling rather than a marked presence.
The evolution
The narrative arc of Crinoline Green defies convention by choosing simplicity over drama. Cotton flower opens the chapter, its clean blossom immediately present without the courtesy of a preliminary top note. Green notes enter as a counterpoint, their vegetal crispness preventing the cotton from settling into anything resembling fabric softener. Musk works throughout as both connective tissue and closing argument, ensuring the composition never lifts entirely from skin. The story ends where it began, in the cotton flower heart, as green notes fade and musk gently releases its hold over several quiet hours.
Cultural impact
Crinoline Green emerged in 2017 as part of And Other Stories' effort to bring editorial fashion sensibilities into fragrance, reflecting a broader cultural shift toward gender‑fluid scents that prioritize mood over traditional masculine or feminine coding. Its green‑cotton‑musk trio resonated with a generation seeking garden‑inspired freshness that feels both nostalgic and contemporary, echoing the rise of sustainable fashion narratives and the popularity of botanical aesthetics in social media. By positioning the fragrance as unisex and everyday‑wear, the brand tapped into the growing demand for versatile scents that can transition from office to weekend, reinforcing the idea that personal expression through scent is no longer confined to gendered expectations.
