Heritage
A house, in its own words
Aloha Senses was founded in 2021 in Kiel, Germany, by Corinna Kuhnert and Jörn Klaas. The origins of the house are closely tied to Hawai'i, where Kuhnert’s grandfather moved in the 1970s. According to the brand’s account, he later remarried and pursued spiritual healing in the islands. That family history shaped the sensibility behind the name Aloha Senses and gives the label a personal narrative rooted in care, wellbeing and sensory experience rather than European perfume tradition alone. Kuhnert and Klaas describe themselves as world wanderers whose travels and encounters with different cultures inform the way they approach fragrance. The brand’s early story is therefore both German and Hawaiian: Kiel provides the physical home, while memories of family and life in Hawai’i provide much of its emotional starting point. The first named collection appeared in 2022, with five fragrances presented through distinct moods and characters. No. 1 Honi Narcotic Kiss, No. 2 Amber Warm Embrace, No. 3 Mana Luxurious Glow, No. 4 Keanu Sensitive Vagabond and No. 5 Noē Noē Grounded Serenity established a clear numerical structure for the range. Within its first year of operation, the founders had turned a personal family connection into a focused fragrance house with a clear creative voice. The house’s subsequent public profile includes Kuhnert’s participation in the Fragrance Foundation UK’s 2024 Odour Workshop on P&M Testing, confirming her active engagement with the wider fragrance profession. Aloha Senses approaches fragrance as an invitation to notice feeling, atmosphere and memory. The name combines a Hawaiian greeting with the word “senses”, reflecting a concern with the full emotional and physical character of a scent rather than fragrance as decoration alone. The family story behind the house points toward a worldview centred on care and spiritual wellbeing, while the founders’ travels contribute a broader cultural curiosity. The five debut fragrances express that approach through contrasting emotional registers. Narcotic Kiss suggests sensuality and intensity, Warm Embrace turns towards comfort, Luxurious Glow introduces light and radiance, Sensitive Vagabond combines vulnerability with freedom, and Grounded Serenity centres calm and stability. This range shows an interest in scent as a description of an inner state, one that can move between warmth, sensuality, movement and stillness. Kuhnert’s role as perfumer and creative lead keeps that vision connected to composition, while the house’s “all natural” positioning indicates a preference for materials drawn from nature. The brand presents perfume as a personal encounter, something to wear in a mood, a moment or a relationship. Its language is evocative without reducing each fragrance to a simple ingredient list. Instead, the names and fragrances work together to create character, atmosphere and a sense of emotional place. For Aloha Senses, natural materials serve a larger purpose: they help build fragrance that feels intimate, expressive and connected to lived experience.