Mustafa Firoz
Mustafa Firoz operates at the intersection of commerce and craft. As Managing Director of My Perfumes and the force behind Arabiyat Prestige, he built a fragrance house that has outlasted countless trends since the 1990s. Based in Dubai, Firoz brings a business executive's clarity to his creative work—he understands markets, audiences, and staying power in a crowded industry. Interviews position him as someone equally fluent in formulas and finances, a dual fluency that has kept My Perfumes relevant across decades. His fragrance Eternity, which launched in the mid-1990s, continues to earn devotion from wearers who describe it as the best they have ever owned. That kind of loyalty does not happen by accident. Firoz has cultivated a loyal following across social media, where tens of thousands track his releases, but he has not let visibility replace substance. He represents a new generation of Arabian perfumers who treat fragrance as both art and enterprise, refusing to choose between them.
The hits
Notable creations
The signature
How Mustafa composes
The My Perfumes house style leans unapologetically bold. Firoz favors deep, resinous bases where oud, amber, and musk anchor compositions built to last hours longer than the average fragrance. His signature technique involves layering rich materials into concentrated doses, creating scents that project strongly and refuse to fade. He gravitates toward warmth, sweetness, and depth, the hallmarks of oriental perfumery done with intention. Recent work shows experimentation with fruity and gourmand accords, evidence of a creative hand still evolving. But the foundation remains traditional—opulent, sensual, and confident. Firoz does not pursue subtlety. His fragrances announce themselves, fill rooms, and leave impressions that linger long after application. This is perfumery for people who want their scent to be part of the conversation when they enter.
Philosophy
What drives Mustafa
Firoz creates fragrances that demand to be noticed and remembered. His philosophy centers on authenticity over trend-chasing, grounding each creation in the rich heritage of Arabian perfumery while remaining open to modern techniques and global tastes. He designs for longevity, for presence, for the kind of impact that makes someone stop and ask what you are wearing. There is no room in his approach for tentative compositions or forgettable scents. Every fragrance bearing his name must earn its place on skin. Firoz has spoken about honoring regional identity through scent, about carrying forward traditions while evolving them for contemporary wearers. His work is not nostalgic, but it respects what came before. Each creation becomes part of a larger story he is telling about what Arabian perfumery can achieve on the world stage.
The houses