Magali Lara
Magali Lara has built a distinguished career at the intersection of visual art and creative direction, channeling her multidisciplinary sensibility into the world of scent. Born in Mexico City in 1956, she trained at the Escuela Nacional de Artes Plásticas before earning her degree in Visual Arts for Plastic Expression from the Universidad de Guadalajara and completing a Master of Arts at the Universidad Autónoma del Estado de Morelos. Her work spans painting, collage, ceramics, and installation, consistently exploring themes of identity, intimacy, and the body through a feminist lens. Living and working in Cuernavaca, Lara brings the same rigorous attention to emotional reciprocity and sensory nuance to her fragrance collaborations that has defined her visual practice since the 1970s. Her partnership with Natura represents a convergence of her artistic vision with Brazil's leading fragrance house, resulting in work that reflects her deep engagement with memory and personal narrative.
The hits
Notable creations
The signature
How Magali composes
Lara's fragrance work reflects her artistic roots in collage and mixed media, favoring layered compositions that reveal different dimensions over time. Her approach to scent shares her visual preference for textured, intimate narratives rather than bold statements. While specific ingredient preferences remain closely held within Natura's development process, her style consistently emphasizes emotional resonance and personal storytelling over trend-driven construction.
Philosophy
What drives Magali
Lara approaches fragrance as she approaches her visual art: as a medium for excavating intimate truths. Her practice centers on reciprocity between feeling and form, believing that scent, like image, carries the capacity to articulate what words cannot. She draws from her background in feminist art to create fragrances that honor emotional complexity and personal history rather than conforming to commercial expectations. Her work suggests that perfume is not decoration but a form of self-portraiture.
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