George Korres
Giorgos Korres built his reputation in the pharmacies of Athens before co-founding Korres with Lena Korres in 1996. Trained as a pharmacist with an in-depth knowledge of natural remedies, he channeled scientific rigor into creating a brand rooted in Greek herbal tradition. What began as a small pharmacy enterprise grew into a globally recognized name, with fragrance development emerging as a natural extension of the brand's botanical expertise. His background in pharmacy shaped an unconventional path into perfumery, one guided more by the chemistry of natural ingredients than by traditional artistic apprenticeship. The brand's evolution from remedy-focused pharmacy to full lifestyle line reflects his ability to translate scientific understanding into sensory experiences. His entry into fragrance creation brought a distinctly analytical perspective to an industry often dominated by purely artistic temperaments. The Greek landscape, rich in native botanicals, provided both inspiration and raw material for his formulations.
The hits
Notable creations
The signature
How George composes
Botanical concentration with pharmacy-grade formulation discipline. Each fragrance draws heavily from Greek native plants, herbs, and citrus, treated with the precision of pharmaceutical extraction rather than traditional perfumery technique. The approach favors clarity and transparency in scent structure, allowing individual ingredients to communicate clearly rather than blending into abstraction. Fixed fragrance oils replace alcohol-based dilutions, creating slower scent evolution and greater intimacy on skin. Ingredients like oregano, sage, and mountain tea appear alongside conventional perfumery materials, reflecting the brand's commitment to local botanical heritage. The style reads as both modern minimalism and traditional herbalism, grounded in scientific methodology but inspired by Mediterranean natural medicine.
Philosophy
What drives George
Pharmaceutical precision meets natural authenticity. The approach rejects unnecessary synthesis in favor of maximizing what nature provides, treating each botanical ingredient with the same rigor once applied to compounding remedies. Creation begins with understanding what a single ingredient can offer rather than assembling complex accords for their own sake. The philosophy draws from a conviction that effective fragrance need not rely on artificial extension or masking. Natural origins serve as both ethical foundation and creative constraint, pushing the perfumer toward deeper exploration of ingredient potential. This perspective treats fragrance as functional beauty, aligned with traditional Greek wellness practices.
The houses
Maisons George composes for
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