I Want Choo.

Three perfumers. One unusual note at the center. In 2020, Sonia Constant, Antoine Maisondieu, and Louise Turner built I Want Choo around a flower not often seen in mainstream fragrance, red spider lily. What emerged is a sweet-fruity floral that leans into the bold, unapologetic register Jimmy Choo owns. The juice delivers on that energy, wrapping the skin in a vibrant blend of juiciness and floral opulence. Red spider lily takes center stage, its exotic character lending an unexpected edge to the composition. Around it, ripe fruits burst with sweetness while softer floral facets round out the silhouette, creating a scent that feels both lush and intentional. The opening hits bright and optimistic, with orchard fruits lending their natural sugars.

Red spider lily is the ingredient that makes this composition interesting. Also called lycoris radiata, it carries a slightly exotic, almost hypnotic floralcy that separates this from the standard jasmine-rose-floral crowd. Jasmine sambac brings its signature sweet-indolic depth, but paired with red lily instead of tuberose or peony, the heart reads differently, dramatic but not heavy. It is an unusual combination for a mass-market release, and that choice gives the fragrance character. The structure leans fruity-floral-sweet with a powdery vanilla drydown, the notes that earn their keep on skin for a full workday.

The opening hits bright and immediate. Peach and mandarin orange juice arrive together, juicy and clean, with the mandarin cutting just enough sweetness to keep things from getting syrupy. The sour-fruit bite lasts maybe fifteen minutes before the florals move in. Jasmine sambac and red spider lily take over the heart with presence. The jasmine is warm, slightly indolic, sweet in the way jasmine gets at night. Red lily adds something almost narcotic, deep, a touch unusual, a little intoxicating. Together they carry the mid-stage with confidence. By the second hour, florals begin to recede and vanilla takes over completely. The drydown is soft, warm, powdery. Vanilla close to skin, intimate rather than projecting. This is where I Want Choo stays for the final hours, quiet warmth, a skin-like finish that lingers without announcing itself.

I Want Choo arrived in 2020, a sweet-fruity-floral built around an unconventional floral heart. The red spider lily gives the composition its distinctive character, a note that brings a hint of the unexpected to an otherwise approachable scent. Fruity top notes provide an immediate burst of sweetness, while a floral body keeps the fragrance grounded and feminine. This is a fragrance for moments when you want to be noticed, when the occasion calls for something that carries presence and confidence. The blend manages to feel both modern and timeless, appealing to those who appreciate bold scent choices without sacrificing wearability.