The Story
Why it exists.
Immortelle 43 | 17 emerged from Heather D’Angelo’s fascination with the rugged Dalmatian coast, where the hardy immortelle flower thrives among sun‑baked stone. Seeking to capture that resilient bloom, she paired it with bright orange peel and warm spices, echoing the citrus groves of the Adriatic. Launched in 2020, the perfume reflects Carta’s ethos of hand‑crafted, low‑impact creations, translating a Mediterranean sunrise into a pure parfum that respects both scent and sustainability.
If this were a song
Community picks
Mediterranean Sundance
Al Di Meola
The Beginning
Immortelle 43 | 17 emerged from Heather D’Angelo’s fascination with the rugged Dalmatian coast, where the hardy immortelle flower thrives among sun‑baked stone. Seeking to capture that resilient bloom, she paired it with bright orange peel and warm spices, echoing the citrus groves of the Adriatic. Launched in 2020, the perfume reflects Carta’s ethos of hand‑crafted, low‑impact creations, translating a Mediterranean sunrise into a pure parfum that respects both scent and sustainability.
Orange peel supplies a crisp, candied brightness that instantly awakens the senses, while the spice accord adds a herbaceous edge reminiscent of sun‑dry herbs. Immortelle, a rare golden‑yellow flower, brings an herb‑sweet richness that bridges the citrus top and the gourmand heart of wildflower honey. This juxtaposition creates a seamless transition from sharp to sweet, a hallmark of D’Angelo’s balanced compositions.
The Evolution
At the first spray, the candied orange peel erupts with a sharp, citrus spark, quickly joined by a peppery spice that feels like a Mediterranean breeze stirring the air. Within minutes, the bright top recedes, yielding to the golden immortelle blossom, its herbaceous glow softened by the luscious honey that drapes the skin in a warm, sun‑lit veil. As the heart settles, the base emerges: ambergris adds a marine, animalic depth, while powdery orris introduces a soft, floral powder that tempers the sweetness. Caramel rounds the composition with a subtle gourmand richness, leaving a lingering, slightly animalic trail that clings to the skin long after the day fades. The drydown persists for eight to ten hours, quiet enough for close encounters yet distinct enough to be remembered.
Cultural Impact
Since its 2020 debut, Immortelle 43 | 17 has become a quiet favorite among eco‑conscious niche fans, praised for its balanced spice‑citrus opening and honey‑rich heart. Its sustainable sourcing and hand‑crafted pedigree set it apart in a market often dominated by synthetics, earning it mentions in niche‑culture blogs and a steady stream of compliments for its warm, approachable aura.
The House
United States · Est. 2016
Carta is a boutique fragrance house that builds each scent by hand, using ingredients chosen for their ecological footprint as well as their olfactory character. Based in San Francisco, the label offers a small, rotating catalogue that includes Immortelle 43 (released in 2020) and Moena 12 (launched in 2017). The brand’s voice is rooted in sustainability, and every bottle is presented as a pure parfum meant to work on a wide range of skin chemistries. By keeping production limited and transparent, Carta positions itself as a laboratory for curious noses who value both scent and stewardship.
If this were a song
Community picks
A sun‑kissed Mediterranean vibe meets warm ambergris depth; the playlist mirrors the fragrance’s bright opening and lingering sweet trail.
Mediterranean Sundance
Al Di Meola


















