The Story
Why it exists.
Neon Garden emerged in 2022 from the mind of perfumer Fanny Bal, who translated Dries Van Noten’s private garden into a scent. The collection’s Art of Contrast concept inspired a fragrance that captures the electric glow of neon against the organic hush of foliage. By visiting the designer’s 19th‑century estate garden, Bal harvested the raw green energy that fuels the opening, then sculpted it with the house’s signature powdery elegance.
If this were a song
Community picks
Electric Feel
MGMT
The Beginning
Neon Garden emerged in 2022 from the mind of perfumer Fanny Bal, who translated Dries Van Noten’s private garden into a scent. The collection’s Art of Contrast concept inspired a fragrance that captures the electric glow of neon against the organic hush of foliage. By visiting the designer’s 19th‑century estate garden, Bal harvested the raw green energy that fuels the opening, then sculpted it with the house’s signature powdery elegance.
The pairing of spearmint and peppermint creates a sharp, cooling burst that feels like a sudden flash of light on a leaf. Layered with iris, the composition gains a soft, almost tactile powder that softens the mint’s edge, while French carrot seed adds an earthy, slightly sweet undertone. This contrast mirrors the garden’s duality, wild, vibrant growth tempered by cultivated, refined design.
The Evolution
The first thirty seconds explode with a crisp mint duo, spearmint and peppermint, that clears the air like a cold breeze through neon‑lit hedges. As the chill settles, the heart unfurls, iris spreads a velvety, powdery cloud, reminiscent of freshly pressed petals, while carrot seed injects a subtle, earthy sweetness that grounds the composition. Midway, the synthetic amber of ambroxan emerges, adding a luminous, almost metallic warmth that bridges the green freshness with the skin‑hugging base. Finally, musk settles in, soft and intimate, leaving a lingering trail that feels like the faint afterglow of neon reflected on wet pavement. The drydown persists for six to eight hours, staying close to the skin without overwhelming, allowing the garden’s neon pulse to echo throughout the day.
Cultural Impact
Since its 2022 debut, Neon Garden has been noted for its unconventional mint‑iris duet, a combination that sets it apart from typical citrus‑green offerings. Reviewers often compare its synthetic amber drydown to the modern aesthetic of 1979 New Wave, while its powdery heart recalls the elegance of Dior Homme Intense. The fragrance has found a niche among those who appreciate a garden‑inspired scent that feels both fresh and slightly futuristic, earning a modest cult following in boutique circles.
The House
Belgium · Est. 1986
Dries Van Noten is a Belgian fashion house founded in Antwerp in 1986. The brand became a defining force in contemporary fashion as a member of the influential Antwerp Six, known for bold painterly prints, rich textures, and a signature aesthetic that blends eclectic global references with artisanal craftsmanship. In 2018, the company partnered with Spanish fragrance and fashion group Puig, which acquired a majority stake while Van Noten retained a minority shareholding. The brand expanded internationally with flagships including an 800 square metre space on La Cienega Boulevard in Los Angeles, stores in Shanghai and Chengdu, and in 2022 opened a Paris gallery devoted exclusively to fragrance, beauty, and accessories called Galerie Quai Malaquais. The beauty line features twelve gender-fluid fragrances, thirty lipsticks in refillable packaging, and a range of accessories. Soie Malaquais won the Fragrance Foundation UK Award for Design & Packaging. In June 2024, Dries Van Noten stepped down as Creative Director, passing the role to Julian Klausner, who had joined the house in 2018.
If this were a song
Community picks
The fragrance feels like a neon‑lit stroll through a fresh garden at dusk, so a synth‑driven indie track with bright melodies matches its modern, airy vibe.
Electric Feel
MGMT























