Heritage
A house, in its own words
YeYe Parfums emerged from the personal journey of Ernesto Sanchez Bujanda, a Venezuelan industrial engineer who developed his passion for fragrance during his time living in New York City. Alongside co-founder Ryan York, who holds the title of DOO within the company structure, Sanchez Bujanda channeled his technical engineering discipline into the more artistic realm of scent creation. The partnership between an engineer-turned-perfumer and a business partner represents an unconventional entry into the fragrance industry, where many houses trace their roots to family traditions or formal chemical training. The brand reportedly gained recognition through independent fragrance reviewers, with channels like Redolessence and Olya creating dedicated overview content exploring the YeYe Parfums catalog, including early releases like Equus No 8 and later compositions such as Sunken Garden. This organic growth through community engagement rather than traditional marketing channels characterizes the house as a grass-roots operation within the niche fragrance space.
The founders describe themselves as disciplined by engineering, philosophy, and prose in their approach to creating fragrances. This tripartite influence manifests in compositions that balance technical precision with literary inspiration and conceptual depth. The brand positions itself as inspired by the histories of long-established perfume houses, some dating back centuries, while carving out its own identity rather than merely imitating tradition. YeYe Parfums operates with what appears to be a philosophy of intentional minimalism, keeping production in-house and maintaining direct control over creative outcomes. The name itself, repeated with the French spelling YeYe, suggests a playful quality beneath the serious craft, possibly referencing a particular era or cultural moment.