Heritage
A house, in its own words
Warm NY began with Winnie Beattie, a fragrance collector who dreamed of creating her own signature scent. According to published accounts of the brand, Beattie connected with California perfumer Sarah Horowitz, and their collaboration helped turn that personal ambition into a fragrance house. Warm, the label's first release, arrived in 2013 and established the creative direction that still defines the brand: fragrance shaped by a strong sense of place, personal memory, and the freedom to create something distinctive outside the conventions of the major perfume houses. Beattie's background as a collector is central to the story. Rather than approaching perfumery only as a commercial exercise, she approached it from the perspective of someone who had spent years immersed in scent and understood its emotional potential. That perspective informs a brand that remains deliberately close to its founder, with a compact range and a clear artistic identity. Warm NY's history is therefore less about scale and more about a single, well-defined idea taking shape. The meeting with Horowitz gave a personal vision a professional structure, and the 2013 launch gave it a voice in the wider fragrance world. For a New York house, that origin carries particular resonance. The city has long been a setting for cultural reinvention, and Warm NY reflects that impulse in olfactory form, capturing urban warmth rather than attempting to reproduce the entire metropolis in one bottle. Warm NY's creative philosophy begins with the emotional life of fragrance. Founder Winnie Beattie came to perfume as a collector, someone drawn to scent because of the memories and feelings it carries. That personal approach continues to shape how the house develops its fragrances. The central aim is to create scents that feel intimate and lived-in, compositions that suggest a mood, a place, or a recollection rather than simply displaying technical virtuosity. Warm, released in 2013, set the template by expressing the sensation of warmth and sunlight within a New York context. The name itself conveys the intention directly. It suggests comfort, sensuality, and atmosphere, qualities that reward a wearer who likes fragrance to feel enveloping and close to the skin. Working with perfumer Sarah Horowitz allowed Beattie's personal vision to meet the discipline of trained olfactory craft. Their partnership is often framed around the idea of creating a signature scent, and that pursuit speaks to the house's belief in fragrance as a form of self-expression. Rather than chasing trends or building an enormous catalogue, Warm NY concentrates on a small collection with a consistent point of view. The brand's values are best read through that focus: individuality, emotional connection, and a distinctly New York sense of place. For Beattie, fragrance is not decoration. It is a way of holding onto something felt, something worth remembering.