Heritage
A house, in its own words
The story of Veronique Gabai begins in the early 2000s when Véronique Gabai‑Pinsky built a career at Estée Lauder, eventually becoming president of its fragrance division. After two decades of steering global launches, she left the corporate world to pursue a more hands‑on relationship with scent. In September 2020 she announced the creation of a namesake maison, citing a desire to capture the sensory memories of her childhood on the French Riviera. The inaugural launch featured nine fragrances, each named after a Riviera motif, and was introduced through a pop‑up at Bergdorf Goodman in New York. A second wave of releases arrived in 2021, adding the limited‑edition booster scents that complement the core line. In 2022 the brand expanded its portfolio with a seasonal rosé‑inspired fragrance, Ready For Rosé, and began offering refill stations in select boutiques. Throughout 2023 and 2024 the house continued to refine its offering, releasing Délices des Bois (2024) and updating packaging to emphasize recyclable materials. The brand’s growth has been steady, driven by a small but dedicated network of boutique partners and a direct‑to‑consumer online shop that emphasizes transparency about ingredient sourcing. At the core of Veronique Gabai’s creative vision is a belief that fragrance should feel like a personal sunrise—bright, unmistakable, yet never intrusive. The house draws inspiration from the geography of the Côte d’Azur, translating sea breezes, sun‑warmed stone and fragrant gardens into olfactory narratives. Sustainability is woven into the brand’s ethos; all ingredients are sourced from suppliers that meet recognized environmental standards, and the refillable bottle system reduces single‑use waste. The company also prioritizes accessibility, offering each scent in a 30 ml size that encourages experimentation without the commitment of a larger bottle. Transparency is reflected in the ingredient lists, which are published on the website alongside notes about provenance. This approach positions the brand as a bridge between artisanal perfumery and the modern consumer who values both quality and responsibility.