Heritage
A house, in its own words
Vacation emerged in 2021 when its founders set out to solve a peculiar problem: why do sunscreens smell medicinal when they're meant to evoke carefree days under the sun? The brand launched with its Classic Lotion, a sunscreen designed from the ground up to smell as good as a tropical escape feels. The idea for a full fragrance collection followed naturally. Carlos Huber and Rodrigo Flores-Roux, both accomplished perfumers, developed the brand's signature scent to capture the complete sunscreen experience—not just a single note, but the entire sensory memory of summer. Their work with Givaudan's Dana Schmitt and John Gamba brought technical precision to this vision. Vacation expanded beyond sun care into fine fragrance, partnering with houses like Arquiste Parfumeur to create "VACATION"—a scent that evokes summer 1986 in Miami. Each fragrance in the collection draws from specific vacation memories, translated into wearable form. The brand's approach treats nostalgia as a creative medium, reconstructing sensory experiences from idealized summer moments through careful perfumery. Vacation operates from a simple premise: the best moments of life happen on vacation, and those moments deserve to be remembered through scent. The brand rejects the idea that sunscreen should smell clinical or functional. Instead, it treats every product as a vessel for capturing sensory memories—the feeling of sun-warmed skin, the salt air of a beach afternoon, the celebratory fizz of a poolside drink. Their fragrances don't simply smell like sunscreen. They smell like the idea of vacation—amplified, idealized, bottled. Each scent targets a specific vacation memory: the poolside refreshment of Classic Lotion, the champagne-inspired sparkle of Chardonnay Oil. The brand builds its olfactory world around effervescence and warmth, coconut and tropical florals, the kind of scents that transport you without warning. This philosophy shapes everything. Vacation doesn't chase trends or follow seasonal conventions. The brand creates scents for a feeling that exists year-round, regardless of calendar. Summer isn't a season—it's a state of mind they bottle and sell.