Heritage
A house, in its own words
Sundae entered the fragrance market in 2025 with an initial range of six body mists, marking the brand's first public product offering. The collection launched with titles that reference casual, recognizable experiences: a Garden Party, a White Tee, being Always Late, and the floral identity of a Flower Girl. There is no documented history of the brand prior to this 2025 debut, no earlier parent company or predecessor label, and no publicly identified creative director or founding team in the research available. As a newly established name, Sundae's heritage is still being written, with its 2025 body mist launch serving as the first verifiable milestone in its timeline. Independent third-party coverage of the brand's founding story remains limited, so details about its origins beyond the 2025 launch are not confirmed. Based on the product naming conventions observed in the 2025 collection, Sundae's creative approach centers on translating everyday moments and personal moods into scent form. Rather than leaning on classical perfumery vocabulary (chypre, oriental, fougère), the brand draws from contemporary lifestyle imagery: a mood board, a garden party, soft serve ice cream, a plain white t-shirt. This suggests a philosophy rooted in accessibility and personal expression rather than traditional luxury perfumery conventions. The choice of body mist as the delivery format, rather than extrait or eau de parfum, reinforces a casual, wearable identity. Sundae appears to view fragrance as an extension of daily routine, a finishing touch tied to identity and mood rather than a formal occasion.