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    Orla Kiely

    Orla Kiely is an Irish fashion designer who established her eponymous brand in London in 1995, building a global reputation for bold graphic prints and retro-inspired design. Born in Dublin in 1962, Kiely initially trained as a hat designer before expanding into clothing and accessories. Her signature silicone and茎-based prints became instantly recognizable, earning her the moniker 'Queen of Print' in fashion circles. The brand's expansion into fragrance began in 2010 through a partnership with KMI Brands and fragrance house IFF, bringing her distinctive aesthetic into the world of personal scent. Her debut fragrance captured the optimistic, colorful spirit of her fashion collections, while a follow-up scent, Rosie, arrived in 2012. The brand continues to operate standalone stores in the UK, including a Covent Garden location, alongside stockists such as Harrods.

    United KingdomEst. 1995
    1
    Fragrances
    4.2
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    SignatureOrla Kiely
    Orla Kiely
    EDT
    Community
    4.2
    Average rating
    across 1 fragrances
    Collection
    1
    Fragrances and counting
    Heritage
    1995
    Founded in United Kingdom

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    Heritage

    A house, in its own words

    Orla Kiely was born in Dublin on May 24, 1962, and developed an early interest in fashion and design. She pursued her education at the National College of Art and Design in Dublin before moving to London to further her career. Her early work focused on hat design, a craft she mastered before expanding into broader fashion territory. In 1995, she founded her own label in London, initially specializing in accessories featuring her distinctive graphic prints. The brand quickly gained recognition for its retro-influenced aesthetic, drawing heavily from mid-century modernism and 1960s and 1970s visual culture. Kiely's prints became her signature, appearing across handbags, clothing, and homeware. Her rise coincided with a broader revival of interest in vintage design during the early 2000s, positioning her as a leading voice in accessible luxury design. She received an OBE (Order of the British Empire) for her contributions to fashion, a recognition of both her commercial success and cultural impact. The fragrance line launched in 2010 represented a natural extension of her design universe, allowing customers to experience her aesthetic through an entirely different sensory medium. The partnership with KMI Brands facilitated the development and distribution of these fragrances, with IFF (International Flavors & Fragrances) providing fragrance creation expertise. Kiely's design philosophy centers on optimism, color, and timeless graphic patterns. She has consistently spoken about her love of mid-century design, citing the work of 1960s and 1970s designers as major influences on her aesthetic. Her prints are characterized by clean geometric shapes, bold colors, and a sense of playful repetition that transforms everyday objects into statement pieces. When approaching fragrance, this visual sensibility translated into an interest in creating scents that felt both familiar and distinctive. Her debut fragrance was described in industry coverage as embodying the spirit of her fashion collections, with fresh, approachable notes that reflected her design ethos. The collaboration with IFF brought technical expertise to translate these visual values into olfactory terms. Rather than pursuing avant-garde or challenging compositions, Kiely's fragrance work prioritizes wearability and joy, matching the inviting nature of her printed designs.

    1962
    Orla Kiely born in Dublin, Ireland
    1995
    Orla Kiely brand founded in London
    2010
    First signature fragrance launched in partnership with IFF and KMI Brands
    2012
    Second fragrance, Rosie, introduced to the collection

    The noses

    Perfumers behind the house

    Did you know?

    Interesting facts

    01

    Orla Kiely was awarded an OBE (Order of the British Empire) for her contributions to the fashion industry.

    02

    She began her design career specifically as a hat designer before expanding into broader fashion and accessories.

    03

    Her distinctive print work drew heavily from mid-century modernism, particularly 1960s and 1970s visual culture.

    04

    The fragrance license has been held by KMI Brands since 2010, encompassing fragrance, wash bags, and home fragrance categories.