Heritage
A house, in its own words
The origins of Novae Plus trace back to Paris, where CAUNAC & CO established the brand as a distinct fragrance line within the competitive designer perfume market. While precise founding documentation remains limited in publicly available sources, the brand's catalog shows consistent release activity from at least 2006, when the first entries (Pink Miss Caty Cat and Blue Minou) appeared. The parent company CAUNAC & CO positioned Novae Plus specifically to appeal to younger consumers, a strategic decision that influenced both the olfactory profiles and pricing accessibility of the range. The Sweet Charm line represents one of the house's most sustained creative efforts, reportedly requiring three years of development before its introduction. This methodical approach to at least one major release suggests a brand willing to invest extended resources into product development rather than rapid seasonal turnover. The portfolio expanded steadily through the 2010s, with releases spanning 2006, 2010, 2013, and 2014, indicating sustained creative output over nearly a decade.
Novae Plus operates with what appears to be an accessibility-first approach to fragrance creation. Rather than positioning itself within the niche or exclusive segments of the market, the house designed its catalog for a younger audience entering the world of perfume. The brand's internal team, described as the Novae Plus creative team in promotional materials, developed signature lines like Sweet Charm through extended collaborative processes. The Sweet Charm line exemplifies the house's interpretive approach to scent design, with descriptions likening its character to atmospheric experiences such as walking through an apple orchard. This suggests an emphasis on evoking mood and场景 over purely abstract composition. The house maintains a diverse portfolio that includes both feminine and gender-neutral offerings, with names like Dreaming 17 Gift and Small Attic indicating playful or whimsical branding choices that appeal to younger consumers discovering fragrance as a form of personal expression.