Heritage
A house, in its own words
The story of Nimere Parfums begins with Nicolay Eremin, a former graphic designer who turned his attention to scent after years of curating visual identities for cultural projects. According to the brand’s own history page, Eremin launched the house in 2015, a year that saw the debut of four fragrances: Pleasure, La Foret Russe, MV and Fig and Nut (also known as Royal Fig). These early releases established a pattern of pairing evocative titles with carefully balanced accords. In 2016 the line expanded with Nimere' by Nimere' XVI, a scent that referenced the house’s own name and hinted at a self‑referential philosophy. 2018 marked a literary turn, with Sonnets of Mary Stuart and Avowal (Клятва) drawing on Russian history and poetry for inspiration. The following year, 2019, proved especially productive; three new fragrances – Savage Beauty, Rebel Angel and Nomads – entered the market, each accompanied by a limited‑run launch that emphasized artisanal bottling. Throughout its first five years the brand maintained a modest release schedule, preferring depth of concept over volume. Independent perfume blogs have noted the house’s consistent focus on narrative, citing the 2019 releases as examples of how Nimere Parfums integrates storytelling with scent architecture. While the company does not disclose exact production numbers, collectors report that most editions are capped at a few thousand bottles, reinforcing the label’s boutique orientation. Nimere Parfums approaches perfumery as a form of written expression. The founder has described scent as a language that can convey chapters of history, personal memory, or cultural myth. This viewpoint drives the brand’s choice of titles, which often reference Russian literature, historical figures, or poetic forms. Rather than chasing trends, the house seeks to create compositions that feel like a page from a diary – intimate, specific, and occasionally contradictory. Sustainability appears in the brand’s statements as a practical concern; ingredients are sourced from regions that can support responsible harvesting, and the company prefers natural extracts when they align with the intended narrative. Transparency is another pillar: the label lists key ingredients on its website and provides brief scent sketches that explain the intended mood. The creative process typically begins with a story outline, followed by a collaboration with perfumers who translate the narrative into aromatic ingredients. This method reflects a belief that fragrance should be both an artistic and an intellectual experience, inviting the wearer to engage with the scent as they would with a poem or a short story.