Heritage
A house, in its own words
The story of Maiora Parfum begins in 2017 when Antonio Gigli, a former creative director in the fashion sector, decided to translate his visual sensibility into scent. Based in the Marche region of Italy, the house opened its first studio in a modest workshop, sourcing raw materials from both local farms and established Mediterranean suppliers. Early releases focused on single-note explorations, but by 2021 the brand announced its first extrait de parfum, Kiraz Extrait de Parfum, a cherry‑inspired composition that attracted attention from niche fragrance blogs. The following year, Maiora expanded its palette with Symphony Extrait de Parfum and Inimitable Extrait de Parfum, both of which highlighted the house’s willingness to experiment with unconventional accords. In 2023 the brand introduced Balos, a marine‑fresh scent that referenced the Greek island of the same name, and later that year Phraenesya Pastiera, a tribute to Italian Easter cake. 2024 saw the launch of Frizz Paradise, a playful take on tropical fruit, while 2025 brought Joykush, a bright, herbaceous fragrance that quickly became a reference point for the brand’s evolving narrative. The most recent addition, Pina Loca (2026), blends pineapple with spicy pepper, underscoring Maiora’s ongoing dialogue between tradition and surprise. Throughout its first decade, the house has maintained a low‑profile distribution model, favoring boutique partners and direct‑to‑consumer sales, which has allowed it to retain creative control while building a loyal following among connoisseurs. Maiora Parfum approaches scent as a language rather than a commodity. Antonio Gigli often describes the creative process as a conversation between memory and material, where each ingredient is chosen for its ability to evoke a specific moment. The brand values transparency, publishing ingredient lists for most releases and highlighting the provenance of key notes such as Sicilian bergamot or Tuscan lavender. Sustainability informs the philosophy as well; Maiora prefers suppliers who practice responsible harvesting and supports small‑scale farms that maintain biodiversity. The house rejects mass‑market trends, instead focusing on compositions that reward repeated listening, believing that a fragrance should reveal new facets over time. Collaboration is another pillar: while most fragrances are authored by Gigli, the brand occasionally invites guest perfumers to reinterpret a theme, fostering a dialogue that keeps the creative pool fresh. This blend of personal vision, ethical sourcing, and collaborative spirit defines Maiora’s identity within the niche sector.