The Story
Why it exists.
In 1929 Krigler introduced Relaxing Verbena 29, drawing on the house’s early‑century fascination with Mediterranean light. The fragrance was conceived as a tribute to the bright, herb‑laden gardens of the Italian coast, where lemon trees and verbena thrive side by side. By pairing crisp citrus with the aromatic bite of verbena, the perfume aimed to capture a moment of sun‑drenched leisure that could be enjoyed by anyone, regardless of gender.
If this were a song
Community picks
Sunny Side Up
Paolo Nutini
The Beginning
In 1929 Krigler introduced Relaxing Verbena 29, drawing on the house’s early‑century fascination with Mediterranean light. The fragrance was conceived as a tribute to the bright, herb‑laden gardens of the Italian coast, where lemon trees and verbena thrive side by side. By pairing crisp citrus with the aromatic bite of verbena, the perfume aimed to capture a moment of sun‑drenched leisure that could be enjoyed by anyone, regardless of gender.
The decision to foreground verbena was bold for its time; most 1920s creations leaned toward heavier florals or oriental spices. Verbena offered a fresh, green‑spicy character that complemented the citrus trio, creating a contrast between sharp acidity and soft herbaceous warmth. This blend reflected Krigler’s philosophy of dialogue between memory and material, turning a simple garden scent into a timeless, unisex statement.
The Evolution
The opening erupts with lemon and grapefruit, a bright, acidic spark that feels like stepping into a sunlit orchard. Within minutes, the lemon verbena heart softens the edge, adding herbaceous sweetness and a breezy, Mediterranean feel. As the top notes fade, a subtle green‑spicy undertone persists, providing a gentle, lingering echo that clings lightly to the skin. The drydown remains understated, never heavy, allowing the citrus‑herbaceous theme to linger for six to eight hours with moderate projection, perfect for day‑long wear.
Cultural Impact
Relaxing Verbena 29 emerged in the interwar period, a time when perfume houses were experimenting with lighter, nature‑inspired compositions to contrast the heavy oriental scents dominating the market. Its bright citrus opening, anchored by lemon and grapefruit, reflected a cultural shift toward optimism and outdoor leisure in Europe’s urban middle class. The inclusion of verbena, a herb traditionally associated with Mediterranean gardens, resonated with a growing fascination for travel and the Mediterranean lifestyle that was popularized in literature and art of the 1930s. Over the decades, the scent has been embraced by both men and women, symbolising a subtle rebellion against gendered fragrance norms of its era.
The House
France · Est. 1904
Founded in 1904 by Albert Krigler, the house has grown from a single boutique in St. Petersburg to a multi‑generational perfume atelier that supplies bespoke scents to hotels, diplomats and private clients. Today the fifth‑generation Krigler family curates a catalogue of more than 750 fragrances, each crafted to echo a place, a memory or a moment. The brand balances historic formulas with contemporary sensibilities, offering a quiet luxury that feels personal rather than ostentatious.
If this were a song
Community picks
The scent feels like a sun‑drenched Mediterranean promenade, so a breezy, upbeat track matches its vibe.
Sunny Side Up
Paolo Nutini


















