Heritage
A house, in its own words
Jane Seymour OBE began her screen career as an uncredited teenage extra in the 1969 musical comedy Oh! What a Lovely War, then built a decades-long acting résumé that includes the title role in the 1973 television film Jane Eyre and a long run on Dr. Quinn, Medicine Woman. Long before launching her own fragrance line, she became a recognizable face in beauty advertising. An early 1980s television commercial placed her as the face of a Max Factor fragrance, and by the mid-1980s she fronted the Max Factor campaign Jane Seymour in Le Jardin de Max Factor, which was documented in academic writing on advertising history. Seymour and filmmaker James Keach co-founded the Open Hearts Foundation in 2010, a nonprofit serving the needs of at-risk youth and emerging philanthropists. The fragrance brand arrived seven years later, premiering on HSN on May 1, 2017, with Open Hearts Fragrance as its anchor product and a second scent introduced in the same year. The brand thus inherits both a Hollywood-era beauty pedigree and the charitable ethos of the Open Hearts Foundation. The line is built around the idea that fragrance should carry emotional openness rather than mere status, an approach that mirrors the founding principles of Seymour's Open Hearts Foundation, which encourages giving back as a way of living. In interviews around the May 2017 premiere on HSN, Seymour presented the debut scent as an outward expression of generosity and connection, framing the fragrance as part of the same humanitarian conversation she had been advancing since 2010 through the nonprofit. Her broader creative practice as a fine artist, particularly her Open Hearts original paintings, reinforces that philosophy. Across her canvases and her candles, prints, and beauty products, the recurring theme is the heart as a symbol of welcome and resilience. Rather than chasing a luxury fashion house identity, the brand positions itself as an extension of a personal artistic language, where scent is meant to be shared and given rather than simply worn.