Heritage
A house, in its own words
Jane Booke grew up in Bel Air, California, where her upbringing was shaped by exposure to creativity and artistic expression from a young age. Her mother and stepfather fostered an environment that nurtured her interests in art and design. This foundation led her toward a career in fashion, where she eventually gained recognition for creating garments worn by Hollywood celebrities. The transition from clothing to fragrance came as a natural extension of her design practice. In 2012, Booke launched her debut fragrance, Taken, in collaboration with actress Rosanna Arquette. The launch event supported Give Love, a charitable organization. This partnership reflected Booke's interest in using her creative platform for purposes beyond commerce. Unlike many celebrity fragrance lines that operate as licensing arrangements with established beauty houses, Booke's involvement reportedly extended to the creative development of her scent, giving her greater control over the final product. Booke's approach to both fashion and fragrance centers on personal expression rather than conforming to industry conventions. She treats fragrance as an extension of one's identity, similar to how clothing communicates who a person is. Her design philosophy prioritizes individuality and authenticity, qualities she believes should carry through from garment construction to scent composition. In developing Taken, Booke aimed to create something that felt distinctive rather than formulaic. Her work with Hollywood clients informed this perspective, as she dressed individuals seeking clothing that stood apart from mainstream offerings. This same sensibility guided her fragrance development, where she sought to offer something beyond conventional celebrity scent profiles. Booke has spoken about her belief that great design should feel effortless, even when the creative process behind it involves considerable care and intention.