Heritage
A house, in its own words
Influxious was founded by Funmi Monet (full name Monet Olorunnisomo), a Nigerian-American fragrance expert and licensed therapist who built a large following as a fragrance content creator before launching her own house. Her platform gave her a vantage point on how people connect with scent, and how few mainstream fragrance narratives center West African identity. That gap became the seed of Influxious. The brand was selected for the Sephora Accelerate program, an incubator cohort that supports early-stage beauty businesses, which paved the way for its retail launch at Sephora in July 2025 with four fragrances, each tied to an element of her Nigerian heritage. Funmi has described the launch as a significant personal milestone after years spent reviewing other people's work and building trust with her community. Her dual background, fragrance expertise and clinical therapy practice, informs the brand's positioning around mood, emotion, and self-expression rather than purely aesthetic luxury. The debut at Sephora marks Influxious's entry into mainstream beauty retail from a standing start within a single launch cycle, a transition that took the brand from digital concept to physical shelf presence in months rather than years. Influxious frames fragrance as a vehicle for self-expression shaped by heritage, emotion, and identity rather than as a conventional luxury accessory. Funmi Monet has spoken about wanting to build a brand that reflects her Nigerian roots while remaining accessible to a wide audience, positioning the line as what outlets have described as 'accessible luxury.' Her background as a licensed therapist informs this angle: scent is treated as a tool for feeling, memory, and mood, not just as a finishing touch. Rather than chasing European perfume tradition as a default, the house draws narrative material from Nigerian culture, naming, and visual references, putting those at the center of its storytelling. The brand also reflects Funmi's origin as a creator who spent years on the consumer side of the industry, meaning that community feedback, education, and accessibility are baked into the philosophy from day one.