Heritage
A house, in its own words
The story of Ibrahim Al Qurashi begins in 1929, when a small shop opened near the Holy Mosque in Makkah under the name Ibrahim Al-Qurashi. Multiple independent sources confirm this date and location, establishing it as the founding moment for what would become a recognized fragrance house in the Gulf region. One source places the roots slightly earlier, citing 1928, while a separate reference to the Abdul Samad Al Qurashi family traces perfumery tradition back more than 150 years with a focus on oud and incense. The founder, Ibrahim Al-Qurashi, was reportedly born in Jeddah, a city long associated with Arabian trade routes and the movement of rare fragrance materials. What began as a modest retail space in the shadow of one of Islam's holiest sites grew into a destination for those seeking authentic Arabian scents. The shop's proximity to the Holy Mosque placed it at the intersection of pilgrimage culture and luxury goods, where visitors from across the Muslim world sought fragrance as part of their journey. Over the decades, the house maintained its focus on traditional materials while expanding its reach. The brand is now recognized as part of the broader landscape of Gulf perfumery, with collections that include the Diamond editions and the earlier Vintage Tobacco release. References to the brand as a haven for oud, amber, and bespoke fragrance appear across multiple editorial-style sources, reflecting its standing within the niche fragrance community.
Ibrahim Al Qurashi operates from a philosophy rooted in the belief that fragrance is a deeply personal and cultural act. The house centers its creative approach on the materials that have defined Arabian perfumery for generations, namely oud and amber, though its collections extend into broader olfactory territory. The brand reportedly positions bespoke creation as a core part of its identity, suggesting that individualized fragrance development remains central to its operations alongside ready-to-wear collections. This dual approach reflects a house that honors classical craft while remaining open to contemporary tastes. The Diamond collection, with releases spanning 2024 and 2025 including White Regent Diamond, Emerald Soul Diamond, Nude Coral Diamond, Grey Pearl Diamond, Black Carbon Diamond, and Purple Heart Diamond, demonstrates an expansion into structured, modern fragrance design. Vintage Tobacco from 2020 shows the house's willingness to explore specific thematic directions, in this case centering tobacco as a primary material. The philosophy appears to balance heritage with controlled experimentation, using Arabian perfumery traditions as the foundation from which to build collections that appeal to both regional and international audiences.