Heritage
A house, in its own words
Nicole Eckels arrived in Sydney after studying international business at the State University of New York. While living in Australia she noticed a gap in the market for fragrances that could capture the spirit of far‑away locales. In 2006 she launched Glasshouse Fragrances, naming the company after the glass‑enclosed spaces where light and scent mingle. Early production focused on triple‑scented soy candles, a format that quickly gained attention among boutique retailers in Sydney and Melbourne. By 2012 the brand expanded its catalogue to include room sprays and personal fragrance oils, each formulated in small batches to preserve aromatic integrity. A turning point arrived in 2019 when Glasshouse released a wave of location‑inspired scents – Melbourne Muse, Forever Florence, Kyoto in Bloom, Flower Symphony, Rendezvous and Diving Into Cyprus – establishing a recognizable narrative style. The following year the line grew with Midnight in Milan and Sunset in Capri, reinforcing the brand’s commitment to place‑based storytelling. In 2022 Glasshouse entered the United States retail landscape, partnering with select concept stores and online platforms to reach a broader audience. The brand’s social presence deepened in 2025 when an Instagram behind‑the‑scenes series highlighted the founder’s creative process and the artisans who craft each product. Throughout its evolution Glasshouse has remained a privately held Australian company, guided by Eckels’ vision of fragrance as a passport to memory and imagination. Glasshouse treats scent as a narrative tool rather than a decorative afterthought. The brand believes that a fragrance should evoke a specific moment, a street corner, a sunrise, or a quiet garden. This belief drives a disciplined approach to composition: each note receives a defined role, and the blend resolves like a short story rather than an endless loop. Sustainability informs the philosophy as well; Glasshouse selects soy wax, recycled glass, and responsibly sourced botanical extracts to reduce environmental impact. Transparency guides communication with customers, who receive ingredient lists and scent profiles that explain how top, heart and base layers interact. The company also values collaboration, inviting perfumers and local artisans to contribute ideas that reflect regional character. By grounding creativity in place, ethics and clarity, Glasshouse aims to make every spray or burn feel intentional and memorable.