The Heritage
The Story of Cyklar
Cyklar entered the fragrance scene in 2023, expanding the body‑care line created by influencer Claudia Sulewski and backed by Ben Bennett’s The Center. The brand offers eight perfume‑oil scents that are hand‑filled in Stockholm, Sweden. Each oil is a high‑extract blend of safe synthetics and botanical ingredients, designed to be worn alone or layered for a personalized scent. Cyklar positions the collection as a tactile, skin‑friendly alternative to traditional eau de parfum, emphasizing both aroma and feel.
Heritage
Cyklar began as a body‑care brand launched by YouTube creator Claudia Sulewski in early 2023. Sulewski, known for her lifestyle content, partnered with The Center, a venture fund led by Ben Bennett, to bring a skincare line that combined modern ingredient technology with a minimalist aesthetic. Within months of its debut, the brand announced a foray into fragrance, citing a desire to extend its skin‑centric philosophy to scent. The first fragrance offering arrived later that year as a collection of eight perfume‑oil scents, each formulated as a high‑extract oil rather than a traditional alcohol‑based spray. Production takes place in Stockholm, where each bottle is hand‑filled and sealed, a process the company describes as “traditionally sealed.” The launch generated coverage in several beauty publications, which highlighted the brand’s emphasis on safe synthetics and natural botanicals. In 2024, Cyklar expanded the line with two additional scents, updating the formulation and offering a broader palette for layering. By 2025 the brand introduced “Naked Neroli,” a fresh, citrus‑forward oil that further demonstrated its commitment to evolving the collection based on consumer feedback and seasonal trends. Throughout its brief history, Cyklar has maintained a focus on small‑batch production, transparent ingredient lists, and a design language that reflects its Scandinavian production hub. The brand’s growth from a digital‑first skincare label to a niche perfume‑oil house illustrates a rapid but deliberate expansion rooted in the founder’s personal aesthetic and a partnership that provided the capital and expertise to scale manufacturing overseas.
Craftsmanship
All Cyklar perfume oils are produced in a Stockholm workshop that follows a hand‑filled protocol. The process begins with the selection of raw materials: botanical extracts are sourced from suppliers that provide third‑party testing for purity, while synthetic aroma chemicals are chosen for their stability and low allergenic potential. These components are blended into a high‑extract oil base, a formulation that contains a higher concentration of fragrance molecules than typical eau de parfum. Once the blend reaches the target concentration, technicians fill each glass bottle manually, a step that ensures precise volume control and minimizes exposure to air. After filling, the bottles are sealed using a traditional cork and metal cap, a method the brand describes as “traditionally sealed.” Quality control includes batch testing for scent consistency, viscosity, and skin safety, with results documented before the bottles leave the facility. The hand‑filled nature of the production means each batch is relatively small, allowing Cyklar to monitor each step closely and adjust formulations quickly in response to feedback or new ingredient discoveries. The final product is packaged in minimalist glass vessels that protect the oil from light and oxidation, preserving the intended aromatic profile for months after opening.
Design Language
Cyklar’s visual identity reflects its Scandinavian production roots and the founder’s clean‑line aesthetic. The perfume‑oil bottles are clear glass with a simple cylindrical shape, capped by a brushed metal lid that bears the brand’s lowercase logotype. Labels are minimal, using a muted sans‑serif font and a restrained color palette of soft neutrals, allowing the oil’s natural hue to become the focal point. Marketing imagery often features the bottles placed on natural textures such as wood or stone, emphasizing the tactile experience the oils promise. The brand’s website continues this minimalism, with ample white space, straightforward navigation, and product pages that prioritize ingredient transparency over glossy copy. This understated design language positions the collection as a functional luxury, where the beauty of the product is conveyed through its form and the subtlety of its presentation rather than overt branding.
Philosophy
Cyklar’s fragrance philosophy rests on three pillars: skin compatibility, olfactory clarity, and mix‑and‑match versatility. The brand states that every oil is crafted with safe synthetic aroma molecules paired with botanical extracts that have a history of dermatological tolerance. This approach allows the scents to sit comfortably on the skin without the drying effect sometimes associated with high‑alcohol sprays. Cyklar also treats each oil as a modular component; the eight original scents can be layered in countless combinations, encouraging users to become their own perfumer. The company’s statements about “high‑quality, evocative fragrances” are supported by the use of high‑extract concentrations, which intensify the scent’s interaction with body heat. By integrating advanced skincare ingredients into the fragrance base, Cyklar aims to blur the line between perfume and skin care, delivering a product that nourishes while it aromas.
Key Milestones
2023
Cyklar founded by influencer Claudia Sulewski with backing from The Center.
2023
Brand announces entry into fragrance and launches eight perfume‑oil scents, hand‑filled in Stockholm.
2024
Two new perfume‑oil scents released, expanding the layering options for consumers.
2025
Introduction of "Naked Neroli," a fresh citrus oil that adds to the existing collection.
At a Glance
Brand profile snapshot
Origin
United States
Founded
2023
Heritage
3
Years active
Collection
1
Fragrances released
Avg Rating
3.3
Community sentiment
Release Rhythm