Heritage
A house, in its own words
Cyklar began as a body‑care brand launched by YouTube creator Claudia Sulewski in early 2023. Sulewski, known for her lifestyle content, partnered with The Center, a venture fund led by Ben Bennett, to bring a skincare line that combined modern ingredient technology with a minimalist aesthetic. Within months of its debut, the brand announced a foray into fragrance, citing a desire to extend its skin‑centric philosophy to scent. The first fragrance offering arrived later that year as a collection of eight perfume‑oil scents, each formulated as a high‑extract oil rather than a traditional alcohol‑based spray. Production takes place in Stockholm, where each bottle is hand‑filled and sealed, a process the company describes as “traditionally sealed.” The launch generated coverage in several beauty publications, which highlighted the brand’s emphasis on safe synthetics and natural botanicals. In 2024, Cyklar expanded the line with two additional scents, updating the formulation and offering a broader palette for layering. By 2025 the brand introduced “Naked Neroli,” a fresh, citrus‑forward oil that further demonstrated its commitment to evolving the collection based on consumer feedback and seasonal trends. Throughout its brief history, Cyklar has maintained a focus on small‑batch production, transparent ingredient lists, and a design language that reflects its Scandinavian production hub. The brand’s growth from a digital‑first skincare label to a niche perfume‑oil house illustrates a rapid but deliberate expansion rooted in the founder’s personal aesthetic and a partnership that provided the capital and expertise to scale manufacturing overseas. Cyklar’s fragrance philosophy rests on three pillars: skin compatibility, olfactory clarity, and mix‑and‑match versatility. The brand states that every oil is crafted with safe synthetic aroma molecules paired with botanical extracts that have a history of dermatological tolerance. This approach allows the scents to sit comfortably on the skin without the drying effect sometimes associated with high‑alcohol sprays. Cyklar also treats each oil as a modular component; the eight original scents can be layered in countless combinations, encouraging users to become their own perfumer. The company’s statements about “high‑quality, evocative fragrances” are supported by the use of high‑extract concentrations, which intensify the scent’s interaction with body heat. By integrating advanced skincare ingredients into the fragrance base, Cyklar aims to blur the line between perfume and skin care, delivering a product that nourishes while it aromas.