Heritage
A house, in its own words
The story of Cépages Parfums begins with Lauriane Guignon, who grew up immersed in two parallel traditions: her family's winemaking heritage and their cultivation of perfume plants in the Grasse region. This dual inheritance proved formative. Grasse, long established as the global epicenter of fine fragrance production, provided the natural backdrop for Guignon's development as a perfumer, while her family's vineyards offered an equally deep education in agriculture, harvest cycles, and the transformation of raw botanical material into something precious and lasting. At age 29, Guignon founded Cépages Parfums, channeling both lineages into a single creative enterprise. The name itself, meaning grape varieties in French, signals the wine-country roots embedded in the brand's identity. Her first three fragrances launched in 2024, introducing her vision to the market through compositions named Cardamome Noire, Muscaté, and Contre Courant. The Brussels launch event brought the collection to European audiences in an exclusive setting where Guignon personally presented her work. The brand continued expanding its portfolio with subsequent releases in 2025, including Borderline and Taniros, demonstrating ongoing creative development as the house establishes its presence in the competitive landscape of independent perfumery. Cépages Parfums operates from the conviction that winemaking and perfumery share fundamental principles: both require deep attention to raw materials, seasonal awareness, and the patience to let transformation occur naturally. Lauriane Guignon approaches fragrance creation with the sensibility of someone who understands harvests from the inside, knowing how weather, soil composition, and timing affect botanical character in ways that ultimately shape scent. Her philosophy centers on translating the atmosphere of the vineyard into olfactory experience, capturing not merely specific ingredients but the broader sensory environment of agricultural landscapes. This perspective sets the house apart from perfumers whose training remains confined to laboratories and raw material suppliers. Guignon reportedly believes that her winemaking practice informs her nose, developing an acute sensitivity to fermentation notes, oxidative qualities, and the way time transforms organic material. The creative process at Cépages Parfums appears to prioritize authenticity over trend-following, with compositions emerging from genuine sensory memory rather than market analysis. Each fragrance aims to convey a distinct emotional or atmospheric quality, inviting wearers into a world where perfume and viticulture intersect meaningfully.