Heritage
A house, in its own words
The story of Byermia began when Zannat Lamia, a longtime lover of fine scents, partnered with her husband Ashek Zubayer, a self‑taught perfume artist with a background in chemistry. In early 2022 the couple set up a modest studio in Sydney, naming the house after the last three letters of their own names – “yer” from Zubayer and “mia” from Lamia – a detail they later confirmed in interviews. Their first public offering arrived in 2023 with Agrani, a fragrance that combined Indian sandalwood with Australian native florals, signaling the brand’s intent to bridge continents. The following year, Tabac Sura expanded the line into smoky tobacco territory, while the 2024 launch of Ember Shaan introduced a bright, amber‑driven composition that earned praise in niche‑fragrance blogs. 2025 proved prolific: Tiger Rouge, Aghora, Ambrosia, Iris Sura, and Pushpak each explored a distinct olfactory theme, from deep oud to bright citrus. Byermia’s growth has been steady; the house now ships to retailers in Europe, North America, and the Middle East, and maintains a small‑batch production model that limits each release to a few thousand units. The brand’s milestones include a partnership with a boutique oud farm in the UAE (2024) and a worldwide giveaway campaign that highlighted its commitment to community engagement (2025). Throughout its evolution, Byermia has kept its core principle – creating refined, natural‑focused scents – at the forefront of every decision. Byermia’s creative vision rests on three pillars: authenticity, intimacy, and respect for raw materials. The founders believe that a fragrance should feel like a personal memory rather than a generic trend, so they prioritize ingredients that carry a clear geographic signature. Ashek Zubayer approaches each composition as a dialogue between the source and the wearer, testing notes in small glass vials before committing to a full batch. Zannat Lamia handles curation, packaging, and the stories that accompany each scent, ensuring that the brand’s narrative remains transparent. Byermia rejects mass‑production shortcuts; instead, it invests time in field trips to farms in Indonesia, Madagascar, and the United States to verify sustainable harvesting practices. The house also embraces a modest release schedule, allowing the team to refine each formula and avoid market saturation. This disciplined approach reflects a belief that quality emerges from patience, not from rapid turnover.