The Heritage
The Story of Byermia
Byermia is an Australian artisanal perfume house that blends the precision of a trained nose with a family‑driven ethos. Founded by entrepreneur Zannat Lamia and scented by her husband, perfumer Ashek Zubayer, the brand releases limited‑edition fragrances that draw on natural raw materials from around the world. Each bottle arrives as a quiet invitation to explore a carefully balanced scent story, without the flash of mass‑market branding.
Heritage
The story of Byermia began when Zannat Lamia, a longtime lover of fine scents, partnered with her husband Ashek Zubayer, a self‑taught perfume artist with a background in chemistry. In early 2022 the couple set up a modest studio in Sydney, naming the house after the last three letters of their own names – “yer” from Zubayer and “mia” from Lamia – a detail they later confirmed in interviews. Their first public offering arrived in 2023 with Agrani, a fragrance that combined Indian sandalwood with Australian native florals, signaling the brand’s intent to bridge continents. The following year, Tabac Sura expanded the line into smoky tobacco territory, while the 2024 launch of Ember Shaan introduced a bright, amber‑driven composition that earned praise in niche‑fragrance blogs. 2025 proved prolific: Tiger Rouge, Aghora, Ambrosia, Iris Sura, and Pushpak each explored a distinct olfactory theme, from deep oud to bright citrus. Byermia’s growth has been steady; the house now ships to retailers in Europe, North America, and the Middle East, and maintains a small‑batch production model that limits each release to a few thousand units. The brand’s milestones include a partnership with a boutique oud farm in the UAE (2024) and a worldwide giveaway campaign that highlighted its commitment to community engagement (2025). Throughout its evolution, Byermia has kept its core principle – creating refined, natural‑focused scents – at the forefront of every decision.
Craftsmanship
Every Byermia fragrance begins with a sourcing trip. Ashek Zubayer travels to farms that specialize in rare ingredients – such as Mysore sandalwood in India, agarwood from the humid forests of Vietnam, and Australian sandalwood from Western Australia – to assess purity and sustainability. Once a material passes his criteria, the house purchases it in small, traceable lots, often working directly with the growers. Back in the Sydney studio, the raw extracts are stored in temperature‑controlled vaults to preserve their aromatic integrity. Formulation takes place on a bench where Zubayer blends the ingredients by weight, recording each ratio in a leather‑bound notebook. The house uses a combination of traditional maceration (where ingredients steep in alcohol for weeks) and modern micro‑encapsulation techniques to lock volatile notes. Quality control includes blind testing with a panel of scent professionals and a final sensory review by both founders before bottling. Bottles are filled by hand in a clean‑room environment, capped with a brushed‑metal stopper, and sealed with a wax imprint of the Byermia monogram. Each batch is limited to a specific serial number, and the house maintains a digital ledger that tracks ingredient provenance, ensuring full traceability for the consumer.
Design Language
Byermia’s visual language mirrors its scent philosophy: understated, natural, and purposeful. Bottles feature a matte amber glass that softens the perfume’s colour while protecting it from light. The label is a thin, off‑white paper with the brand’s name embossed in a simple sans‑serif typeface, echoing the clean lines of a laboratory notebook. Caps are crafted from brushed aluminium, engraved with a subtle “B” that references the family name. The packaging box uses recycled kraft paper, sealed with a thin cord and a small wax seal bearing the house’s monogram. Marketing imagery often shows the raw ingredients – sandalwood chips, dried flowers, resin – arranged in a minimalist setting, reinforcing the connection between source and scent. Social media posts favor natural light and close‑up textures, allowing the viewer to feel the tactile quality of the materials. This restrained aesthetic positions Byermia as a quiet alternative to louder luxury houses, appealing to collectors who value substance over flash.
Philosophy
Byermia’s creative vision rests on three pillars: authenticity, intimacy, and respect for raw materials. The founders believe that a fragrance should feel like a personal memory rather than a generic trend, so they prioritize ingredients that carry a clear geographic signature. Ashek Zubayer approaches each composition as a dialogue between the source and the wearer, testing notes in small glass vials before committing to a full batch. Zannat Lamia handles curation, packaging, and the stories that accompany each scent, ensuring that the brand’s narrative remains transparent. Byermia rejects mass‑production shortcuts; instead, it invests time in field trips to farms in Indonesia, Madagascar, and the United States to verify sustainable harvesting practices. The house also embraces a modest release schedule, allowing the team to refine each formula and avoid market saturation. This disciplined approach reflects a belief that quality emerges from patience, not from rapid turnover.
Key Milestones
2022
Founding of Byermia in Sydney by Zannat Lamia and perfumer Ashek Zubayer
2023
Launch of first fragrance Agrani, blending Indian sandalwood with Australian native florals
2024
Release of Tabac Sura and partnership with a boutique oud farm in the United Arab Emirates
2025
Series of releases including Ember Shaan, Tiger Rouge, Aghora, Ambrosia, Iris Sura, and Pushpak; worldwide giveaway campaign
2025
Expansion of distribution to retailers across Europe, North America, and the Middle East
At a Glance
Brand profile snapshot
Origin
Australia
Collection
2
Fragrances released
Avg Rating
3.5
Community sentiment
Release Rhythm