Heritage
A house, in its own words
House of Bō traces its origins to Hibiscus Island, a residential neighborhood in Miami, where founders Bernardo Möller and Giancarlo Pérez shared a dream of building a fragrance house grounded in Mexican heritage. According to accounts of the brand's origin, Möller entered perfumery with an unconventional background, holding a real estate license before pursuing scent creation with reportedly limited capital of $500 to launch the venture. October 2023 marked the fourth anniversary of the brand's founding, suggesting an establishment date around 2019. The founders have spoken openly about their vision of fusing Mexican artistry with slow, experiential perfumery, a philosophy that permeates every aspect of the house. The brand gained broader industry recognition when The Fragrance Foundation's president Linda G. Levy engaged in conversation with Möller through the organization's Bō Talks series, examining the inspiration behind the house's approach. From its beginnings on a Miami island to positioning within the broader niche fragrance conversation, House of Bō represents a personal creative journey transformed into a commercial reality. The founders' pride in their Mexican heritage informs the brand's identity, though specific historical references or traditional scent profiles remain rooted in contemporary interpretation rather than direct ancestral recipes. The guiding philosophy of House of Bō centers on intentional scent creation and the deliberate slowing of the fragrance experience. Founders Möller and Pérez have articulated their commitment to crafting scents that foster harmony between body and sensory perception, moving away from fast-paced conventional perfumery toward a more contemplative approach. The brand explicitly rejects gender labeling, positioning its fragrances as universally wearable expressions rather than products partitioned by traditional gender categories. This stance reflects a broader philosophy of inclusivity and the belief that scent transcends prescribed categories. The house describes its approach as experiential, meaning wearers are encouraged to engage deeply with fragrance as a journey rather than an instant sensation. The founders' Mexican heritage informs the brand's values, infusing the creative process with an appreciation for artisanal tradition and cultural storytelling. House of Bō positions itself as a modern brand built on heritage, suggesting that tradition serves as a foundation for innovation rather than a constraint.