Heritage
A house, in its own words
Amjad exists as a dedicated line under Ajmal Perfumes, a company founded in Dubai in 1976 by Ajmal Khan. Ajmal Khan established the parent company with a vision to create unique fragrances that would resonate with discerning consumers in the Gulf region and beyond. Over the decades, Ajmal Perfumes grew into a significant fragrance house in the United Arab Emirates, developing expertise in working with traditional Arabian ingredients, particularly oud. The decision to launch Amjad as a distinct collection in 2021 represents an evolution within the company's portfolio, targeting travelers and duty-free shoppers with a curated range of scents. While specific details about Amjad's individual heritage remain limited in available sources, the brand inherits Ajmal's decades-long relationships with ingredient suppliers and its understanding of regional fragrance preferences. The timing of Amjad's 2021 launch suggests the brand was positioned to serve a growing demand for premium travel retail fragrances that blend Arabian perfumery traditions with contemporary scent profiles.
The Amjad collection reportedly emerged from Ajmal Khan's vision to create unique fragrances that capture the deepest secrets of nature. The brand's approach centers on luxurious oud wood as a foundational element, with each of the five 2021 releases exploring different facets of natural ingredients. The philosophy emphasizes the richness and complexity found in natural materials, positioning Amjad fragrances as vehicles for connecting wearers with elemental scents. Unlike mass-market offerings, Amjad operates within the travel retail exclusive channel, suggesting a focus on consumers seeking distinctive options during their journeys. The brand appears to value authenticity in its ingredient sourcing, drawing on Arabian perfumery traditions that have long prized natural materials. This approach reflects a broader philosophy within Gulf-based fragrance houses of honoring heritage ingredients while creating scents that appeal to modern sensibilities.