Yosh Han
Yosh Han grew up with a notebook of scent memories, sketching the aroma of rain on concrete and the perfume of street food markets. She earned a degree in business from Pepperdine University, then spent more than fifteen years mastering the chemistry of flavor and fragrance for global brands. In 2015 she launched Eau de Yosh, a boutique house that lets her experiment beyond corporate constraints. The 2020 Digital Scent Festival, which she conceived and produced, attracted thousands of participants worldwide and proved that scent can thrive in a virtual arena. Yosh now advises emerging beauty and beverage startups, teaches workshops on scent theory, and serves on several advisory boards. Her work has earned industry awards and a reputation for pushing the conversation about scent toward inclusivity and personal empowerment.
The hits
Notable creations
The signature
How Yosh composes
Yosh favors a modular approach, building scents in layers that can be re‑interpreted over time. She pairs rare absolutes—such as Bulgarian rose or Madagascan vanilla—with clean synthetics that add precision. Her signatures often feature a grounding base of cedarwood or sandalwood, a heart of spice or floral notes calibrated to a chakra theme, and a luminous top of citrus or green accords. She experiments with micro‑encapsulation to release scent gradually, and she integrates digital elements, allowing users to customize intensity via an app. The result feels both intimate and technically refined.
Philosophy
What drives Yosh
Yosh treats fragrance as a language of feeling, not just a product. She blends aromatherapy principles with aromachology, believing that scent can shift mood, memory, and even perception of space. Numerology and chakra concepts inform her ingredient choices, guiding her toward accords that align with specific energetic intentions. She champions a decolonized scent culture, encouraging creators to honor regional botanicals and stories that have been overlooked. For Yosh, each perfume is a dialogue between the wearer’s inner world and the external environment, a chance to rewrite personal narratives through aroma.
The houses