Jennifer Hardaway
Jennifer Hardaway entered the fragrance world as a vocal artist who loved scent as much as sound. In December 2004 she launched KleanSpa, a boutique line of perfume, bath and body products that quickly earned a reputation for clean, vivid aromas. Over the next decade she expanded the brand, opening the curated retail space Phoebe Peacock and joining the Indie Business Network as a speaker. Her background in performance taught her how to read an audience, a skill she translates into scent composition. By the early 2010s she began collaborating with other indie makers, sharing her formulas and championing transparent ingredient sourcing. Today she balances entrepreneurship with hands‑on lab work, guiding a small team of formulators while still testing each batch herself. Her career reflects a steady climb from DIY experiments in a home studio to a respected voice in the artisan perfume community.
The hits
Notable creations
The signature
How Jennifer composes
Hardaway favors a minimalist palette, often building around a single botanical accent such as neroli, cedarwood, or bergamot. She layers this focus with supporting accords of clean musk, soft vanilla, or light amber to add depth without overwhelming the core. In the lab she prefers cold‑process blending, allowing essential oils to meld over several weeks before bottling. She avoids heavy synthetics, opting for natural absolutes when they meet her performance standards. Her signatures include crisp citrus openings that transition into warm, skin‑friendly dry‑downs, and a subtle use of green notes that evoke fresh foliage without veering into green overload.
Philosophy
What drives Jennifer
Hardaway believes that fragrance should feel like a personal ritual, not a fleeting trend. She prioritizes ingredients that are both sustainable and sensorially clear, insisting that each note earn its place in the final blend. Her creative spark comes from everyday moments—a sunrise, a favorite song, the scent of rain on concrete. She treats the lab like a studio, allowing intuition to guide the balance between bright top notes and lingering bases. Transparency guides every decision; she shares ingredient lists with customers and encourages them to explore how each component interacts with their skin. For Hardaway, perfume is a quiet conversation between creator and wearer.
The houses