Divyam Trivedi
Divyam Trivedi is an emerging Indian natural perfumer whose quiet ascent has caught the attention of fragrance enthusiasts across South Asia and beyond. Based out of Gujarat, he founded Kashti Fragrances, a young independent house that works with attars, perfumes, and incense under one artisanal roof. Trivedi developed his craft over roughly eighteen months of dedicated study before releasing his first compositions, a remarkably compressed learning curve that speaks to an obsessive focus on raw materials and traditional methods. Early buzz within Indian fragrance communities and YouTube circles highlighted his willingness to source high-quality naturals at a time when many contemporaries leaned on synthetics. His work has drawn praise from international fragrance commentators, including Sri Lankan perfume personality Pintannaoud, who spotlighted Trivedi as one of the most talented young natural perfumers working in the region today. Trivedi represents a new generation of Indian creators determined to position the subcontinent as a serious player in fine independent perfumery.
The hits
Notable creations
The signature
How Divyam composes
Trivedi's signature leans toward rich, grounding compositions built around a core of vetiver, oud, amber, and tobacco, often lifted with tea notes for an unexpected brightness. His attars tend toward the smoky and resinous end of the spectrum, with incense playing a recurring role across his incense, oil, and perfume ranges. He shows a preference for blending in unexpected ways, pairing deep base materials with herbal or tea accents to keep compositions from sinking into heaviness. His incense line reflects the same hand, treating each stick as a small aromatic composition rather than a background scent.
Philosophy
What drives Divyam
Trivedi approaches perfumery as a patient, almost meditative practice. He works primarily with naturals, believing that quality raw materials carry a depth and complexity that shortcuts cannot replicate. His compositions draw on India's deep aromatic heritage, from temple incense traditions to the rich attar culture of the subcontinent, while remaining open to outside influences. Feedback from early wearers suggests he prizes harmony over shock value, building scents that reveal themselves gradually rather than announcing themselves loudly. He has spoken about taking the time to understand each material intimately before combining it with another, a discipline that shapes every release carrying the Kashti name.
The houses