The Story
Why it exists.
Named after the Japanese tea ceremony, The Ritual of Chadō was unveiled in 2019 as part of Rituals’ collection that celebrates mindful moments. The brand, born in the Netherlands in 2000, sought to bottle the calm focus of a tea‑making ritual, translating the ritual’s precise steps into a scent that begins with Japanese green tea and settles into bamboo. The limited‑edition launch aimed to give everyday users a fragrant pause that feels both ceremonial and contemporary.
If this were a song
Community picks
Tea for Two
Doris Day
The Beginning
Named after the Japanese tea ceremony, The Ritual of Chadō was unveiled in 2019 as part of Rituals’ collection that celebrates mindful moments. The brand, born in the Netherlands in 2000, sought to bottle the calm focus of a tea‑making ritual, translating the ritual’s precise steps into a scent that begins with Japanese green tea and settles into bamboo. The limited‑edition launch aimed to give everyday users a fragrant pause that feels both ceremonial and contemporary.
Green tea and bamboo are rarely paired as a top‑to‑heart duo, making the fragrance stand out. The bright, slightly bitter matcha note provides a crisp, almost metallic clarity, while bamboo adds a soft, woody green that softens the edge. This contrast mirrors the tea ceremony’s balance between discipline and serenity, offering a scent that feels both invigorating and meditative.
The Evolution
At first spray, the scent announces itself with a clear, slightly bitter matcha accord that feels like a freshly whisked cup of green tea, bright and awakening. Within minutes, the heart of bamboo emerges, a gentle woody green that cushions the opening, creating a quiet forest‑like breath. As the composition settles after ten minutes, the green‑fresh and subtle earthy undertones linger, leaving an airy, lingering trace that clings to skin for about three to four hours before fading into a faint, clean afterglow. The drydown never turns heavy; it remains light, making it suitable for daytime wear and leaving a subtle reminder of a tea garden long after the mist has lifted.
Cultural Impact
Wearers often describe the mist as a fragrant tea‑ceremony, choosing it for yoga, meditation or a calm office break. Its green‑fresh profile positions it alongside modern Asian‑inspired scents, resonating with those who seek a subtle, uplifting aroma rather than a bold statement. The limited‑edition release has cultivated a small but devoted community that shares the ritual of a quiet, green pause.
The House
Netherlands · Est. 2000
Rituals blends fragrance with daily habit, turning ordinary moments into quiet pauses. The brand offers scented candles, body care and a line of perfumes that echo the cadence of a morning meditation or an evening wind‑down. Each scent is built around a theme – from the woody depth of Woody Musc (2021) to the bright amber of Victoire d’Ambre (2017) – and is meant to accompany a personal ritual rather than dominate a space. The collection balances modern composition with nods to historic perfume practices, inviting users to linger a little longer in the present.
If this were a song
Community picks
A gentle, sunrise‑lit playlist that mirrors the misty tea garden vibe, soft piano, subtle strings, and a hint of ambient nature sounds.
Tea for Two
Doris Day




















