Wham Glam.

Wham Glam was born from Playboy’s #PlayboySquad vibe, a celebration of glamorous nights out. In 2023 perfumer Sandrine Malin set out to bottle that party energy in a vegan‑friendly spray. The brief called for a sparkling champagne opening that feels like popping a bottle of bubbles on the dance floor, followed by a lush red‑rose heart that adds a honeyed texture. The composition aims to capture the confidence and playful self‑expression that define the brand’s legacy.

The champagne accord isn’t just fizz; it’s a synthetic‑fresh burst that brightens the skin before the fruit trio of sweet orange and cranberry adds a juicy pop, a nod to the brand’s modern, playful edge. Rose water and jasmine bring a soft, honeyed floral depth, while blackcurrant injects a subtle tartness. Anchoring the drydown, vanilla, musk and cedar create a warm, gourmand base that lingers like the afterglow of a night that refuses to end.

The first spray hits like a glass of chilled champagne, the effervescent fizz tingling the nose for the first ten minutes, while sweet orange and cranberry flash a bright, fruity sparkle that feels like confetti on skin. As the bubbles settle, the heart emerges: rose water swirls with jasmine, a honeyed bloom that’s softened by a whisper of blackcurrant’s tart bite, giving the fragrance a cheeky, slightly tangy edge. Mid‑stage, the synthetic‑fresh and subtle aquatic undertones keep the vibe lively, preventing the florals from becoming saccharine. Finally, the base settles into a cozy veil of vanilla, musk and cedar; the vanilla is warm and creamy, the musk adds a clean animalic whisper, and cedar grounds everything with a soft woody drydown that lingers for about four to six hours, leaving a lingering memory of a night that still hums.

Since its 2023 debut, Wham Glam has become a staple for the #PlayboySquad, resonating with fans who crave a party‑ready scent that stays vegan and affordable. Wearers often cite its champagne sparkle as a confidence boost for nights out, while the rose‑sweet heart aligns with the brand’s self‑expression ethos. It sits alongside other playful Playboy releases like Game Changer (2023), reinforcing the house’s reputation for modern, cheeky compositions that celebrate nightlife.