Heritage
A house, in its own words
Undergreen’s story begins with two fragrance enthusiasts, Patrice Cardonoso and Jerome Bonnet, who reportedly joined forces around 2010 after years of experimenting with scent in private studios. Their shared interest in translating visual colour into aromatic form led to the creation of a brand that would launch its first two fragrances in 2011 – Black and White. Both scents arrived simultaneously, a move that signalled the label’s commitment to a paired‑release strategy. In 2012 the duo expanded the line with Gold and Pink, completing a quartet that covered a broad emotional range while staying within a tight conceptual framework. Although the founders have not disclosed a formal corporate structure, the brand has maintained a low‑profile distribution model, selling primarily through boutique retailers and a curated online shop. Over the years, Undergreen has cultivated a modest but dedicated following among collectors who appreciate the house’s restraint and focus on quality. The brand’s evolution has been marked by a steady release cadence rather than headline‑grabbing campaigns, reinforcing its identity as a quietly ambitious player in the niche market. While the house has not announced major collaborations or acquisitions, it continues to operate from its original workshop, where the founders still oversee formulation and packaging decisions. This continuity has helped Undergreen preserve the original vision that guided its inception, keeping the colour‑driven narrative at the core of every new development. Undergreen’s creative vision centres on the idea that colour can act as a shorthand for emotion, and that a single hue can inspire an entire fragrance architecture. In interviews, the founders have explained that they avoid overt storytelling in favour of letting the scent’s own character convey meaning. The brand values transparency in ingredient selection, favouring natural extracts where possible while remaining open to synthetics that enhance stability or nuance. Sustainability is mentioned as a guiding principle, with the house reportedly sourcing raw materials from suppliers who adhere to responsible harvesting practices. Undergreen also emphasizes restraint: each fragrance is designed to be approachable on first wear yet reveal deeper layers over time, encouraging wearers to develop a personal relationship with the scent. The label’s philosophy rejects the notion of perfume as a status symbol, instead presenting fragrance as a personal, sensory experience that can be enjoyed without pretense. This approach aligns with the founders’ belief that perfume should complement, not dominate, the wearer’s daily routine.