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    The Scent of Departure

    The Scent of Departure translates the emotional texture of international travel into wearable fragrance. The brand assigns each of its scents a three-letter airport code, anchoring abstract scent concepts to real geographic coordinates. Passengers passing through Vienna, Dubai, London, or Seoul can purchase the corresponding fragrance as a scented souvenir of their journey. The collection emerged from a collaboration between designer Magali Senequier and fragrance creator Gerald Ghislan, who share a fascination with airports as spaces where cultures intersect. Rather than attempting literal geographic representation, the fragrances aim to capture the mood, memory, and sensory atmosphere of departure gates worldwide. The brand occupies a niche position within the fragrance market, appealing to travelers who seek aromatic reminders of places that shaped them.

    FranceEst. 2011
    5
    Fragrances
    3.6
    Avg rating
    Shop the collection
    SignatureVienna VIE
    Vienna VIE
    EDP
    Community
    3.6
    Average rating
    across 5 fragrances
    Collection
    5
    Fragrances and counting
    Heritage
    2011
    Founded in France

    Most loved

    Bestsellers from The Scent of Departure

    Vienna VIE by The Scent of Departure
    The Scent of Departure
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    Istanbul IST by The Scent of Departure
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    3.3
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    Dubai DXB by The Scent of Departure
    The Scent of Departure
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    3.7
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    London LHR by The Scent of Departure
    The Scent of Departure
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    Milano MIL by The Scent of Departure
    The Scent of Departure
    Milano MIL
    3.5
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    Coming soonBali DPS by The Scent of Departure
    The Scent of Departure
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    Coming soonBudapest BUD by The Scent of Departure
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    Coming soonMiami MIA by The Scent of Departure
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    Coming soonNew York NYC by The Scent of Departure
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    Coming soonParis CDG by The Scent of Departure
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    3.1
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    Coming soonTokyo TYO by The Scent of Departure
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    Tokyo TYO
    3.4
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    Fresh in

    New from the house

    Dubai DXB by The Scent of Departure
    The Scent of Departure
    Dubai DXB
    3.7
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    London LHR by The Scent of Departure
    The Scent of Departure
    London LHR
    3.7
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    Milano MIL by The Scent of Departure
    The Scent of Departure
    Milano MIL
    3.5
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    Vienna VIE by The Scent of Departure
    The Scent of Departure
    Vienna VIE
    3.7
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    Istanbul IST by The Scent of Departure
    The Scent of Departure
    Istanbul IST
    3.3
    Compare prices
    Coming soonBali DPS by The Scent of Departure
    The Scent of Departure
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    3.9
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    Coming soonSeoul ICN by The Scent of Departure
    The Scent of Departure
    Seoul ICN
    3.9
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    Coming soonMiami MIA by The Scent of Departure
    The Scent of Departure
    Miami MIA
    4.6
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    Coming soonNew York NYC by The Scent of Departure
    The Scent of Departure
    New York NYC
    3.4
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    Coming soonParis CDG by The Scent of Departure
    The Scent of Departure
    Paris CDG
    3.1
    Coming soon
    Coming soonTokyo TYO by The Scent of Departure
    The Scent of Departure
    Tokyo TYO
    3.4
    Coming soon
    Coming soonSingapore SIN by The Scent of Departure
    The Scent of Departure
    Singapore SIN
    3.4
    Coming soon

    Heritage

    A house, in its own words

    The Scent of Departure emerged from a creative partnership between designer Magali Senequier and fragrance creator Gerald Ghislan. Both founders share an interest in travel and the liminal spaces where different cultures intersect. Airports, with their unique blend of anticipation, exhaustion, and possibility, became their conceptual playground. The brand released its collection between 2011 and 2012, producing approximately 19 fragrances during this active period. Each scent corresponds to a specific international airport, allowing travelers to commemorate routes they have flown or dream of flying. The founding concept revolves around capturing not the tourist attractions of a city but rather the specific atmosphere of its primary aviation hub, that transitional space where visitors first arrive or last linger. The brand's name directly addresses this focus, pointing to departure not as an ending but as a threshold moment charged with potential. The Ghislan and Senequier collaboration brought together design sensibility and fragrance expertise, though neither founder has extensive public documentation of their prior work. The collection's concentrated release window suggests a deliberate, curated approach rather than ongoing product development, placing The Scent of Departure in the category of finite, purposeful fragrance projects.

    The Scent of Departure operates from a premise that airports constitute their own distinct olfactory universe. Rather than attempting to distill the essence of an entire city into a bottle, the brand narrows its focus to the sensory experience of the departure gate. This approach sidesteps the impossible task of geographic representation and instead captures something more subjective: the mood of transit, the quality of light in a specific terminal, the collective anticipation of a boarding area. Each fragrance functions as a memory trigger for travelers who have passed through the corresponding airport. The airport code naming system serves a practical purpose, instantly communicating geographic reference without requiring elaborate marketing copy. It also creates a collectible framework, encouraging travelers to complete a personal set of routes they have traveled. The philosophy treats departure as a moment worthy of attention and remembrance, transforming what most travelers experience as mundane transit time into something worth preserving through scent. This reframing of the ordinary represents the brand's core creative gesture.

    2011
    First fragrances released, including Vienna VIE, marking the brand's entry into the niche fragrance market
    2012
    Major expansion of the collection with multiple new airport codes including London LHR, Dubai DXB, Seoul ICN, and Miami MIA
    2012
    Collection reaches approximately 19 fragrances, representing major international travel hubs across multiple continents
    2012
    Final releases documented, including Doha DOH and Milano MIL, concluding the initial collection period

    The noses

    Perfumers behind the house

    Did you know?

    Interesting facts

    01

    Each fragrance is named using the official IATA three-letter airport code, turning flight identifiers into aromatic brand names

    02

    The collection represents one of the few fragrance lines organized explicitly around aviation geography rather than traditional scent families or ingredient profiles

    03

    Travelers can theoretically collect fragrances corresponding to airports they have visited, creating a personal olfactory travel diary

    04

    The brand was created by a designer and fragrance creator working in collaboration, combining visual and olfactory expertise

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