Heritage
A house, in its own words
SENSXSENT Parfums emerged from Vietnam with a clear intention: to create fragrance that speaks to identity and memory. The house was founded by Eric Trần, a creator who saw an opportunity to build something authentic within Vietnam's growing niche fragrance landscape. From its inception, the brand positioned itself away from mainstream commercial perfumery, focusing instead on oil-based extraits that demand closer attention from the wearer. The early chapter of SENSXSENT centered on establishing a distinct creative voice. Rather than following established European conventions, Eric Trần drew from his Vietnamese roots, allowing local cultural perspectives to inform scent construction. The brand quickly cultivated a following among fragrance enthusiasts seeking alternatives outside the dominant Western houses. A significant milestone came through collaboration with Singaporean artisan perfumer Jason Lee and the One Michelin-Starred PUTIEN restaurant. This partnership produced a collection of six fine fragrances that bridged culinary artistry with olfactory craft, demonstrating SENSXSENT's willingness to explore unconventional creative territory. The project marked the brand's evolution from a personal venture into a recognized creative collaborator. The launch of the Sentse Discovery Set represented another pivotal moment, offering five signature scents in a format designed to guide newcomers through the house's universe. This move signaled maturity: SENSXSENT had built enough of a catalog to warrant a curated entry point for discovery. Today, the brand continues to operate from Vietnam, maintaining its founder's original vision while expanding its reach through selective partnerships and gallery representation. SENSXSENT believes that quality creates emotion, and that a fragrance should function as more than a pleasant accessory. Each composition is conceived as an identity, a memory, something that resonates on a personal level with the person wearing it. This conviction shapes every decision within the house. The brand works with intentional contrasts, pairing unexpected elements to build tension and depth. Rather than chasing easy appeal, SENSXSENT leans into complexity, creating extraits that reward time and attention. The oil-based format reflects this philosophy, offering a different kind of wear: slower unfolding, closer to the skin, more intimate. Eric Trần has spoken about fragrance as a medium for emotional storytelling. Each scent in the catalog carries a narrative, whether rooted in Vietnamese culture, personal experience, or artistic collaboration. This commitment to meaning over mass appeal defines the house's creative direction. The discovery process itself reflects the brand's values. Rather than overwhelming customers with dozens of options, SENSXSENT curates tightly, building a focused catalog where each fragrance has a clear reason to exist. The Sentse Discovery Set embodies this approach, offering a guided path rather than an open catalog. Ultimately, the philosophy positions fragrance as a vehicle for self-expression and cultural connection, something Vietnamese, personal, and deliberately crafted.