Heritage
A house, in its own words
The house emerged in 2023, releasing its entire debut portfolio in a single year rather than building slowly over time. This launch strategy, dropping ten fragrances at once, suggests a founder or team with a developed creative vision ready to express itself fully from the outset. The portfolio covers wide thematic ground: Russian-inspired confections, wedding-day romance, garden mysticism, coastal memory. This breadth hints at a perfumer with eclectic reference points, drawing from literature, travel, and domestic life rather than a single obsessive theme. Without extensive press coverage to draw from, the house's early history remains largely a matter of what its fragrances themselves reveal. The 2023 catalog functions as both introduction and statement of intent, a body of work that asks to be explored as a whole rather than piece by piece. Independent perfume blogs and fragrance databases catalog the releases, but deeper historical documentation of the brand's origins, location, and founding narrative has yet to surface publicly in significant volume. The name itself, My Alchemy, frames perfumery as personal transformation, the idea that scent can transmute everyday experience into something meaningful. This philosophy appears in the fragrance names themselves, which read like private references: a beloved dessert (Pastila), a romantic ideal (Young Bride), a superstition (Lucky Charm), an imagined destination (House by the Sea). Rather than organizing around traditional olfactive families (floral, oriental, woody), the house organizes around vignettes and emotions. This suggests a creator who treats perfume as autobiographical expression or diary-keeping in scent form. The alchemical metaphor also carries connotations of patience, experimentation, and the quest for hidden essences, values that align with the slower, more contemplative pace of niche perfumery. Each fragrance is conceived as a complete thought rather than a variation on a commercial brief.