Heritage
A house, in its own words
Tyler Deeb founded Misc. Goods Co. in 2012 with a Kickstarter campaign that enabled him to launch his manufacturing operation the day after securing funding. The initial product line centered on leather goods, particularly wallets, which established the brand's identity as a maker of practical everyday objects with considered design. Deeb built a fulfillment and operations team to handle the growing demand, marking the transition from solo maker to company. The step into fragrance occurred in 2015 when Deeb attended a tradeshow in Los Angeles and met British perfumer Sarah McCartney, a connection that opened the fragrance chapter of the business. Prior to this meeting, Deeb reportedly had no background in fragrance design, making his entry into the category entirely self-taught through collaboration with experienced perfumers. The company grew incrementally over its first decade, developing and launching more than 30 distinct products. Retail expansion followed, with the brand establishing relationships with over 700 retail partners nationwide. This measured growth allowed Misc. Goods Co. to maintain its hands-on design approach while scaling operations. The move into hospitality scent design represented a natural extension of the fragrance work, applying the same custom approach used for consumer products to create distinctive atmospheres for hotels and hospitality spaces. Tyler Deeb approaches fragrance design as an extension of his broader interest in everyday objects rather than as a specialized discipline. This generalist philosophy shapes how Misc. Goods Co. develops scents, prioritizing personal vision over adherence to industry conventions. Deeb designs all fragrances himself, then works with external collaborators to realize them, a process that keeps the brand's perspective singular despite involving outside expertise. The willingness to enter fragrance without formal training reflects a broader confidence in design intuition over credential. The company maintains this same philosophy across its diverse product categories, treating wallets, ceramic vessels, and colognes as equally valid expressions of the same creative sensibility. This approach avoids the hierarchical distinction between luxury goods and practical items, instead treating good design as applicable to any object a person uses regularly. The brand's newsletter, The Misc. Report, further demonstrates this philosophy, extending the company's perspective beyond products into observations about design, craft, and everyday life. Fragrance is positioned as one part of a coherent worldview rather than a separate luxury category requiring different treatment.