Heritage
A house, in its own words
The origins of Mirads Parfums trace to Miya Porubcan's deep engagement with the fragrance community as a reviewer and enthusiast. Before establishing her own house, Porubcan spent considerable time exploring and analyzing perfumes across various categories and houses, developing a discerning palate and understanding of what resonated with fragrance lovers. This background as a reviewer shaped her perspective on what she wanted to create independently. The transition from critic to creator is not uncommon in niche perfumery, where passion for scent often precedes actual composition. In 2022, Mirads Parfums debuted its first collection, marking the official emergence of the brand into the fragrance market. The three initial releases, Pendragon's Heart, Impératrice la Vanille, and Paradis du Désert, each represented different creative directions and thematic inspirations. The name 'Mirads' itself suggests something aspirational or miraculous, though the specific inspiration behind the brand name has not been widely documented in available sources. Porubcan reportedly draws from personal and cultural influences when conceptualizing her fragrances, though the precise nature of these inspirations and how they manifest in specific scent compositions remains largely private. The brand operates outside traditional fragrance industry centers, contributing to the growing democratization of perfume creation that has emerged in the 21st century. Mirads Parfums appears to operate on a philosophy rooted in personal expression and storytelling through scent. Founder Miya Porubcan, coming from a background as a fragrance reviewer, understands the intimate relationship between perfume and personal identity. Her approach reportedly emphasizes creating fragrances that carry emotional and narrative weight, rather than simply following market trends. The brand's 2022 releases suggest a willingness to explore diverse themes, from historical and fantastical references like Pendragon's Heart to culinary-inspired compositions such as Impératrice la Vanille. The inclusion of a desert-themed fragrance, Paradis du Désert, indicates an interest in evocative, place-based storytelling. Porubcan's perspective as someone who experienced fragrance primarily as a consumer before becoming a creator may inform a sensitivity to how perfumes perform and resonate with wearers. The brand does not appear to align itself with any specific perfumery school or tradition, instead maintaining an independent creative stance. This approach reflects a broader movement in niche perfumery where individual vision takes precedence over commercial considerations.