Heritage
A house, in its own words
Mihan Aromatics emerged in 2017 when Julia Brown and Joshua Mihan combined a shared love of scent with a deep connection to the Australian bush. The couple met in Melbourne’s art community and decided to translate the country’s natural palette into perfume. Their first launch, Guilty Story, arrived later that year alongside Sienna Brume and Mikado Bark, establishing a modest but distinct portfolio. In 2018 the brand secured its first retail placement at a boutique on Chapel Street, giving the fragrances a physical home beyond online sales. 2019 saw the introduction of Petrichor Plains, a scent that captured the smell of rain‑kissed earth and earned coverage in The Perfume Society. The following year, Mihan Aromatics partnered with local design label Kip&Co to release the limited‑edition Soul Nectar, a collaborative fragrance that highlighted the brand’s willingness to experiment with seasonal concepts. 2020 marked the release of Munlark Ash, a composition built around Australian ash wood, while 2021 added Kirra Curl, a fresh, surf‑inspired scent that referenced the coastal town of Kirra. By 2022 the house expanded its distribution to niche retailers in the United States, bringing its Australian‑centric narrative to an international audience. In 2023 Mihan Aromatics participated in the Sydney Fragrance Festival, presenting a curated installation that emphasized the brand’s commitment to place‑based storytelling. Throughout its growth, the house has remained independent, retaining a small‑team structure that allows direct oversight of each batch from conception to bottling. Mihan Aromatics frames fragrance as a bridge between memory and environment. The founders describe their work as an effort to capture the scent of a specific landscape rather than to follow seasonal trends. Their creative process begins with field trips to eucalyptus groves, coastal dunes or rain‑soaked plains, where they record olfactory impressions and collect raw material samples. The brand rejects gendered marketing, presenting each perfume as a scent for any wearer. This genderless stance reflects a broader belief that aroma belongs to the body, not to a prescribed identity. Sustainability informs their choices: they prioritize ingredients that can be harvested responsibly in Australia and avoid synthetic musks that lack a natural origin. Transparency guides their communication; product pages list the primary natural extracts and the proportion of each note. By grounding each fragrance in a tangible place, Mihan Aromatics invites users to experience a moment of Australian geography wherever they are.