Heritage
A house, in its own words
The story of Mansfield Profumi begins in 1997 when the Scalella family opened a small boutique in the historic centre of Naples. The founders, driven by a love of classic Italian perfumery, wanted to provide a platform for perfumers who could translate personal memories into scent. Early on, the house focused on limited‑edition releases, a strategy that helped it build a reputation among connoisseurs. In 2000 the brand introduced Georges Feghali Monte Carlo Coup de Foudre, a fragrance that quickly gained attention for its bold composition and signaled Mansfield’s willingness to work with emerging talent. The following year, the label launched Piazzetta di Portofino, a tribute to the Ligurian seaside that combined citrus, marine notes, and warm amber, cementing the house’s reputation for place‑driven storytelling. By 2008 Mansfield released Antonio De Curtis, a homage to the famed Italian actor, blending nostalgic leather with subtle spice. The 2010s saw a diversification of the portfolio: Malafemmena (2009) explored sensual florals, while the 2019 debut of Oudamar introduced a refined oud that balanced traditional Middle‑Eastern richness with a modern, clean finish. Throughout its evolution, Mansfield has remained a family‑run operation, retaining control over production decisions and distribution channels. The brand’s archives contain over a hundred original fragrance concepts, many of which have been revisited in limited re‑issues, illustrating a commitment to preserving its creative legacy while adapting to new market expectations. Today, Mansfield Profumi continues to operate from its Naples headquarters, where a small team of scent curators evaluates each new concept against the house’s standards of narrative depth, ingredient quality, and visual coherence. Mansfield approaches perfumery as a form of storytelling, believing that a scent should evoke a specific moment, place, or emotion. The brand’s creative brief emphasizes authenticity; rather than chasing trends, designers are asked to draw from personal experiences, cultural references, or historical events. This philosophy translates into a catalogue where each bottle carries a subtitle that hints at its narrative, such as "Piazzetta di Portofino" evoking a sun‑kissed promenade. Sustainability also informs the house’s values. Mansfield sources natural ingredients from certified growers in Italy, France, and Morocco, and it works with suppliers who practice responsible harvesting, especially for high‑impact materials like oud and sandalwood. The brand avoids animal testing and complies with EU regulations on ingredient safety. Transparency is another pillar: product sheets list the primary accords and note the proportion of natural versus synthetic components. By aligning artistic ambition with ethical considerations, Mansfield aims to attract collectors who appreciate both the olfactory journey and the story behind each creation.