Heritage
A house, in its own words
Manoard’s documented catalogue begins in 2019 with Spark. Green Strike and Purple Strike followed in 2020, establishing the house’s early identity through energetic and expressive releases. White Divine arrived in 2023, while Dita, Spice Strike, Bianca, Magnetic, Belves, and Manoard Blanche are listed from 2024 or 2025. The brand is associated with Serbia and is presented by its creator, Covek Parfem. A creator-led introduction describes Manoard as a fragrance brand with ambitions within the Balkans, but its sales-ranking claim is not treated here as established fact. The available history is relatively recent and release-focused rather than a long record of institutional milestones. Manoard’s development is visible in the growth of its catalogue and in third-party references to collaboration with perfumers, but public sources do not provide a consistent founding date, former company names, or a detailed account of how the house scaled its operations. For that reason, the house’s history is best understood through its evolving fragrance lineup from Spark onward. Manoard’s stated premise is to make fragrance more accessible while retaining a clear focus on quality. In practical terms, the brand appears to build its identity around variety and approachability rather than a single olfactive signature. Its catalogue includes sweet florals, bright green scents, spicy fragrances, and compositions intended to occupy different moods and occasions. This breadth is reflected in names such as Purple Strike, Green Strike, Spice Strike, White Divine, and Magnetic. The house has also attracted third-party attention for positioning itself in relation to both niche and designer fragrance markets. That framing suggests a desire to be judged on the style and experience of its compositions, not only on price. Manoard does not publicly establish one detailed creative manifesto in the sources reviewed, so claims about a specific inspiration, formulation code, or artistic manifesto should be approached cautiously.