Heritage
A house, in its own words
The brand emerged in 2016, the same year as its sister house Les Fleurs Du Golfe, which shares the Gulf Flowers identity. Both houses appear to stem from the same creative origin, with overlapping founding circumstances and a shared objective of highlighting aromatic traditions from the eastern world. Alexis, the founder, described himself as a perfume enthusiast rather than a trained perfumer, which positioned the brand from its inception as coming from a place of genuine passion rather than industry convention. The timing of the 2016 launch coincided with a period of renewed interest in niche perfumery across European markets. While the brand does not publicly detail specific milestones or expansion history, the simultaneous emergence of two related fragrance houses suggests a deliberate strategy to approach Gulf-inspired perfumery from multiple angles. The house has since expanded its catalog to include numerous releases spanning sweet, fresh, and aromatic categories, with several 2025 releases indicating continued activity and creative output. Les Princes Du Golfe approaches fragrance as a medium for memory preservation and storytelling. Rather than adhering strictly to classical perfumery traditions, the brand embraces an experiential framework where each scent represents a specific moment or destination encountered during travel. This philosophy prioritizes emotional resonance over technical demonstration, though the compositions suggest trained execution underlying the creative vision. The edible fragrance category features prominently in the brand's identity, with several releases exploring sweet, gourmand interpretations that evoke confectionery and comfort rather than the orient-inspired heavy woods typically associated with Gulf-inspired perfumery. The house appears to value accessibility and wearability, creating fragrances that function across occasions rather than demanding specific contexts. The founder's enthusiast background infuses the brand with an autodidactic quality, where research and personal experience drive formulation rather than formal training.