Heritage
A house, in its own words
Elad Yifrach launched L'OBJET in 2005 after a career in design and retail. The first collections focused on glassware, lighting and furniture that emphasized materiality and quiet elegance. By 2010 the studio began experimenting with scented candles, using the same attention to texture that defined its objects. A turning point arrived in 2018 when the brand announced a dedicated fragrance line, partnering with established perfumers to translate its design philosophy into scent. In 2022 L'OBJET opened a permanent space in Harrods Beauty Hall, showcasing both objects and perfumes side by side, a move that signaled its acceptance by the broader fragrance community. The 20th anniversary in 2025 was marked by the launch of Blindfold Eau de Parfum, a unisex composition created with master perfumer Yann Vasnier, reinforcing the brand’s commitment to collaborative creation. In early 2026 the house introduced Delphes, a fragrance credited to master perfumer Jean‑Claude, further expanding its roster of contemporary scents. Throughout its two‑decade history the label has remained anchored in Los Angeles while gradually establishing a European presence, including a flagship boutique in Paris announced in 2024. Each milestone reflects a consistent thread: a desire to elevate the ordinary through thoughtful design and scent. L'OBJET treats scent as an extension of material experience. Elad Yifrach often speaks about the value of materiality, noting that a well‑crafted object and a well‑balanced perfume both invite the user to pause and notice. The brand’s creative vision centers on everyday rituals, aiming to turn a simple moment—lighting a candle, opening a drawer—into a sensory pause. Collaboration sits at the heart of this approach; L'OBJET works with master perfumers such as Yann Vasnier and Jean‑Claude to ensure each fragrance respects the same standards of balance and clarity applied to its objects. The company also prioritizes sustainability, selecting ingredients that can be traced to responsible growers and limiting waste through refillable packaging where possible. By aligning design, scent and ethical sourcing, L'OBJET seeks to create a cohesive atmosphere that feels both intimate and considered.