Heritage
A house, in its own words
Corine de Farme began as a personal project of its namesake, Corine de Farme, a former fashion designer who turned to fragrance after years of creating clothing collections in Paris. In 2015 she opened a modest studio on Rue du Faubourg Saint‑Honoré and introduced the first “M’zelle” scent, M’zelle Vanille Chocolat, a blend that quickly attracted attention for its honest gourmand character. Early press coverage in French lifestyle magazines highlighted the brand’s departure from typical niche perfumery, noting its focus on everyday indulgences rather than abstract concepts. By 2016 the line expanded to include M’zelle Very Vanilla and M’zelle Creme Brulee, each built around a single edible note but supported by a subtle woody or floral base. In 2017 Corine de Farme secured a limited‑edition partnership with Disney to create Disney Princess Pink Toffe Dream, a move that demonstrated the brand’s willingness to blend pop culture with artisanal scent making. The following year the company opened a small boutique in Le Marais, allowing customers to experience the fragrances in a curated setting. 2018 marked the brand’s first entry into the United States market through a selective partnership with a boutique retailer in New York, bringing the Parisian aesthetic to an international audience. A milestone in 2020 was the launch of Ternata, a floral‑amber composition that signaled a shift toward more complex, non‑gourmand creations while retaining the brand’s signature playfulness. In 2022 the “High School Musical” collection arrived, inspired by the nostalgic soundtrack of the early 2000s and featuring bright, energetic accords. The most recent milestone, announced in 2024, is Los Angeles Night, a nocturnal fragrance that captures the city’s neon glow with notes of amber, incense and a hint of citrus. Throughout its evolution, Corine de Farme has remained a small‑scale operation, producing each batch in limited quantities and maintaining a hands‑on approach that reflects its founder’s original vision of intimate, story‑driven perfumery. The brand’s creative vision centers on the idea that scent can act as a portal to personal memory. Corine de Farme often cites childhood moments—sharing a chocolate bar with friends, the scent of a school cafeteria, a late‑night road trip—as the emotional anchors for each formula. This narrative‑driven approach guides the selection of ingredients, which are chosen for their ability to evoke specific scenes rather than to impress with rarity alone. The company values transparency, publishing ingredient lists on its website and offering customers the option to learn about the origin of each component. Sustainability is addressed through careful sourcing; vanilla beans are purchased from certified farms in Madagascar, while cocoa butter comes from fair‑trade cooperatives in the Ivory Coast. The brand also embraces inclusivity, designing fragrances that appeal across gender lines and pricing them to remain accessible to a broader audience of scent enthusiasts. Rather than chasing trends, Corine de Farme aims to create timeless pieces that feel both familiar and fresh, encouraging wearers to build personal scent stories over time.