Skip to main content
    Home/Brands/Clive Christian PURE PERFUME
    Brand Profile

    Clive Christian PURE PERFUME

    Clive Christian conjures the rarefied world of Victorian perfumery for the modern age. Born from The Crown Perfumery Company, the only house ever granted permission to display Queen Victoria's crown on its bottles, the brand channels over 150 years of British fragrance heritage. Founder Clive Christian OBE launched the PURE PERFUME collection in 1999, establishing a house that prioritizes depth, longevity, and unapologetic opulence over passing trends. Each fragrance carries the weight of royal history while remaining firmly rooted in contemporary luxury.

    United KingdomEst. 1999
    1
    Fragrances
    4.0
    Avg rating
    Shop the collection
    SignatureClive Christian No 1
    Clive Christian No 1
    Extrait
    Community
    4.0
    Average rating
    across 1 fragrances
    Collection
    1
    Fragrances and counting
    Heritage
    1999
    Founded in United Kingdom

    Most loved

    Bestsellers from Clive Christian PURE PERFUME

    Heritage

    A house, in its own words

    The Clive Christian story begins not in 1999, but in 1872, when William Sparks Thomson established The Crown Perfumery Company on The Strand in London. Thomson served high society clientele, including Queen Victoria herself, and earned the remarkable distinction of being the only perfume house ever granted permission to use the royal crown on its packaging. This royal warrant placed the house among the most prestigious in Victorian England. The brand lay dormant for decades until 1999, when British designer Clive Christian OBE discovered the historic Crown Perfumery archives and saw an opportunity. Rather than simply reviving old formulas, Christian reimagined the house entirely, launching what would become the Original Collection. His vision married Victorian craftsmanship with modern British luxury, creating perfumes that felt both timeless and contemporary. The house has since expanded its offerings while maintaining that founding commitment to exceptional concentration and quality.

    Clive Christian operates from a simple conviction: perfume should be an event, not a background note. The house rejects the concept of subtlety for its own sake, instead pursuing fragrances that announce themselves with authority and endure for hours. This philosophy manifests in unusually high perfume concentrations across the range. The brand positions itself not as a fashion accessory but as a piece of wearable heritage, each bottle carrying the weight of its Victorian predecessor. Clive Christian the designer brought an eye for British heritage and a taste for refinement to the project, understanding that luxury fragrance customers seek distinction rather than mere pleasantness. The house speaks to those who want their scent to be remembered long after they've left a room.

    1872
    William Sparks Thomson founds The Crown Perfumery Company on The Strand, London
    Victorian era
    Crown Perfumery Company receives royal permission to display Queen Victoria's crown on packaging
    1999
    Clive Christian OBE discovers Crown Perfumery archives and relaunches the house under his own name
    1999
    Original Collection debuts, establishing the house's modern identity and concentration philosophy
    2000s-present
    House expands beyond Original Collection while maintaining heritage aesthetic and quality standards

    The noses

    Perfumers behind the house

    Did you know?

    Interesting facts

    01

    The Crown Perfumery Company remains the only perfume house ever granted permission to use Queen Victoria's crown on its bottles

    02

    Founder Clive Christian holds an OBE, recognizing his contributions to British design and fragrance

    03

    The brand's boutique is located on London's historic The Strand, continuing the original Crown Perfumery's Victorian address

    04

    Clive Christian fragrances are known for exceptional concentration levels that exceed typical industry standards